Compare YuMe vs Agency Spotter vs AppNexus

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Crozscore:

78%
what is this?
100%
44%
interest falling

Crozscore:

80%
what is this?
40%
interest rising

Crozscore:

87%
what is this?
57%
no significant changes
YuMe screenshot view 4 more Agency Spotter screenshot view 1 more AppNexus screenshot view 5 more

Software Description:

The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.

The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.

Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.

Software Description:

Agency Spotter is reinventing how brands find and work with creative agencies, design firms and many other marketing service providers. With almost $1 trillion spent by brands in this space annually, Agency Spotter is helping to build a more efficient, informative marketplace leveraging data, social networks, and much more.Whether you are a subject matter expert looking for a small niche agency to inject some innovation in a specific area of your business or you’re a marketing leader searching for a digital agency of record, Agency Spotter is for you.The app organises the world of marketing services (advertising agencies, digital agencies, design firms, market research) and makes it easy for agencies and brands to find one another and work smarter together.

Marketers and experts at brands can take their agency search from months to minutes, while making more confident, informed decisions enabled by their network, peers, and Agency Spotter's data. They can also share their expertise by posting agency reviews and creating public lists.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Forecasting
  • Brand Management
  • Notifications
  • External Integrations
  • API
  • Dashboard
  • Audience Targeting

Features:

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

  • Scalable Video Ad Management

  • Video Ad Management with Audience Insights

  • Ad Visibility

  • Brand Safety

  • Cross-Screen Compatibility

  • Premium Publishers

  • Placement Quality

  • Interactive Ads

  • Audience Targeting

  • Analytics Optimization

Summary:

  • A free marketplace for creative agencies and design firms

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of YuMe are brands and premium publishers.

  • What platforms does this service support?
  • Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.

  • Does this service integrate with any other apps?
  • Yes.

  • Does this service offer an API?
  • YuMe offers API.

  • What is this service generally used for?
  • This service is generally used for digital video brand advertising.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
15.5k
Followers:
6.25k

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
-
Likes:
793
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
5.96k
Followers:

Other:

Who uses YuMe
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Agency Spotter
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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