Compare YuMe vs AdEspresso vs Adroll

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83%
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Software Description:

The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.

The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.

Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.

Features:

  • Forecasting
  • Brand Management
  • Notifications
  • External Integrations
  • API
  • Dashboard
  • Audience Targeting

Features:

Features:

  • Email Integration
  • Scheduling
  • Data Export
  • Notifications
  • API
  • Marketing Automation
  • Dashboard
  • Data Visualization
  • External Integrations
  • Social-Media Integration
  • Multi-User
  • Audience Targeting
  • Conversion Tracking

Summary:

  • Scalable Video Ad Management

  • Video Ad Management with Audience Insights

  • Ad Visibility

  • Brand Safety

  • Cross-Screen Compatibility

  • Premium Publishers

  • Placement Quality

  • Interactive Ads

  • Audience Targeting

  • Analytics Optimization

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of YuMe are brands and premium publishers.

  • What platforms does this service support?
  • Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.

  • Does this service integrate with any other apps?
  • Yes.

  • Does this service offer an API?
  • YuMe offers API.

  • What is this service generally used for?
  • This service is generally used for digital video brand advertising.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • Yes, there are APIs offered.

  • Who are the main user groups of this service?
  • Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used as retargeting and prospecting platform.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Live Chat, Tickets, Video Tutorials.

Publisher:

Founded:
-
Based in:
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Employees:
-
Likes:
15.3k
Followers:

Publisher:

Founded:
-
Based in:
Milan
Employees:
11-50
Likes:
109k
Followers:
11k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses YuMe
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
Spanish, French, English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Adroll
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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