Compare Wufoo vs Unbounce vs Optimizely

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About Wufoo

Wufoo is an easy way to create and manage HTML forms.
When users design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding their data easy, fast and fun.
It offers design templates to match brand identity and allows incorporating collection of payments. Users can create forms by dragging and dropping a selection from a group of predefined field types. Field types can include text, numbers, drop downs, selection boxes and more.

About Unbounce

Unbounce is the easiest way for marketers to build, publish and A/B test landing pages without the need for developers or IT departments.

Build landing pages without HTML, run A/B tests to boost conversion rates, measure campaign performance with real-time marketing metrics, and set up custom domains to make your pages appear as if they’re on your site!

Unbounce finally gives marketers the tools they need to take control of their campaigns without assistance from IT.

About Optimizely

Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform.

Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics.

Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.

Features

  • API
  • Data Export
  • Data Import
  • External Integrations
  • Multi-User
  • Notifications

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking

Summary

  • Intuitive Drag 'n Drop: Wufoo's Form Builder provides the tools for anyone to easily drag and drop to make a form in just a few short minutes.

  • Look Customization: Their Theme Designer can help create themes to match every organization's identity and apply them to their payment forms, reports and invoices.

  • Easy to Embed: It provides a number of copy-and-paste code snippets to help embed any form into user's web site, blog post, email newsletter or Facebook page.

  • Logic & Branching: Their Rule Builder was designed to make adding and understanding the logic users want to apply to the forms as easy as creating sentences.

  • Instant Notifications: They can be sent to emails, text messages or even a secure RSS feed to keep users updated on the money rolling in the door.

  • Keeping Data Clean: Wufoo automatically builds the database and validation scripts needed to make sure the data being collected will be nice and tidy.

Summary

    No key features associated with this application.

Summary

  • Create optimization experiments in minutes: No coding or engineering required.

  • Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.

  • Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.

  • Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.

Pricing

  • Credit card required: No
  • Gratis: Free, 3 Forms, 100 Entries.
    Ad Hoc: $14.95/month, 10 Forms, 500 Entries.
    Bona Fide: $29.95/month, Unlimited Forms, 3,000 Entries.
    Carpe Diem: $69.95/month, Unlimited Forms, 15,000 Entries.
    Ad Infinitum: $199.95/month, Unlimited Forms, 100,000 Entries.

FAQs

    Who are the main user groups of this service?
  • Users of Wufoo are individuals and organizations that need to create various online forms.

  • What is this service generally used for?
  • Wufoo is used as online form builder.

  • What platforms does this service support?
  • Wufoo is a forms designer in the cloud. Currently, they support all the major browsers, Firefox, Chrome, Safari and Internet Explorer 7 and above.

  • Does this service integrate with any other apps?
  • It integrates with various CMS apps; Blogging apps; Website Builders; Social Network
    Media sharing sites etc.

  • Does this service offer an API?
  • There is Wufoo REST API V3 available.

  • Does this service offer guides, tutorials and or customer support?
  • Wufoo offers help center, documentation, FAQs, and video tour.

FAQs

FAQs

    What are some applications this service is commonly used in tandem with?
  • Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase.

  • Does this service integrate with any other apps?
  • Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more.

  • Does this service offer multi-user capability (e.g. teams)?
  • Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on.

  • Who are the main user groups of this service?
  • Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation.

  • What platforms does this service support?
  • Optimizely is an enterprise SaaS platform that runs on any modern web browser.

  • Does this service offer an API?
  • Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.

Vendor Information

Founded:
2006
Based in:
Tampa
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
2009
Based in:
Vancouver
Employees:
51-200
Likes:
Followers:
80.9k

Vendor Information

Founded:
2009
Based in:
San Francisco
Employees:
201-500
Likes:
Followers:

Other

Regional Restrictions:
No restrictions.

Other

Who uses Unbounce
  • Freelance
  • Startups
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Optimizely
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English, German
Regional Restrictions:
No restrictions.
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