Wufoo is an easy way to create and manage HTML forms.
When users design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding their data easy, fast and fun.
It offers design templates to match brand identity and allows incorporating collection of payments. Users can create forms by dragging and dropping a selection from a group of predefined field types. Field types can include text, numbers, drop downs, selection boxes and more.
Optimizely allows users to create A/B and multivariate tests to convert website visitors into customers quickly.
Keep the marketing agenda separate from the IT department by using Optimizely and dramatically improve your conversion rates with A/B testing.
Intuitive Drag 'n Drop: Wufoo's Form Builder provides the tools for anyone to easily drag and drop to make a form in just a few short minutes.
Look Customization: Their Theme Designer can help create themes to match every organization's identity and apply them to their payment forms, reports and invoices.
Easy to Embed: It provides a number of copy-and-paste code snippets to help embed any form into user's web site, blog post, email newsletter or Facebook page.
Logic & Branching: Their Rule Builder was designed to make adding and understanding the logic users want to apply to the forms as easy as creating sentences.
Instant Notifications: They can be sent to emails, text messages or even a secure RSS feed to keep users updated on the money rolling in the door.
Keeping Data Clean: Wufoo automatically builds the database and validation scripts needed to make sure the data being collected will be nice and tidy.
Create optimization experiments in minutes: No coding or engineering required.
Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business.
Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst.