Compare WebEngage vs Kenshoo vs SAS Institute

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Crozscore:

83%
what is this?
60%
46%
interest rising

Crozscore:

83%
what is this?
48%
interest falling

Crozscore:

92%
what is this?
57%
interest rising
WebEngage screenshot view 3 more  Kenshoo screenshot view 4 more SAS Institute screenshot view 3 more

Software Description:

WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as Push
In-app
SMS
Web Push
Email
On-site Notifications
On-site Surveys
On-site Feedback.

WebEngage, B2C marketing cloud for cross-channel user engagement across channels.

Through WebEngage, companies can create complex lifecycle campaigns in seconds using the visual workflow designer.

Software Description:

Kenshoo is one of leading providers of agile cross-channel marketing solutions, mainly covering social media, search marketing, and eCommerce aspects. Main users of this service are agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks.

The Kenshoo platform helps its users automate marketing operations, identify premium customers by expressed intent and interaction, retain clients, and finally, get the biggest marketing ROI. Companies and agencies are able to monitor their progress, goals, and achievements through practice metrics and reporting tools, as well as to follow recommendations from custom reports.

The social media module is a powerful tool for social advertising and making connections on Facebook, Instagram, Snap, and Pinterest. Thanks to its integration with all major publishers, Kenshoo also performs as a comprehensive solution for bid management and account optimization and control. The platform offers the PPC capacity as well, so it arranges advertising across the world’s leading search engines, such as Google, Bing, Yahoo, and Pinterest.

Software Description:

SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.

This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.

Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.

Features:

  • Link Tracking
  • Data Import
  • External Integrations
  • Conversion Tracking
  • Data Visualization
  • Multi-User
  • A/B Testing
  • Scheduling
  • Dashboard
  • Contact Sharing
  • Email Integration
  • Audience Targeting
  • Lead Management
  • Customer Management
  • Marketing Automation
  • Analytics
  • API
  • Notifications

Features:

  • Data Visualization
  • Notifications
  • Data Export
  • API
  • Data Import
  • Social-Media Integration
  • External Integrations
  • Scheduling
  • Marketing Automation
  • Audience Targeting
  • Keyword Tracking
  • Social Media Monitoring
  • Dashboard

Features:

  • Notifications
  • Customer Management
  • External Integrations
  • Data Export
  • Data Import
  • Marketing Automation
  • Audience Targeting

Summary:

  • WebEngage, B2C marketing cloud for cross-channel user engagement across channels like Email, SMS, Onsite, Mobile Push/In-app messaging and Browser Push.

  • Notifications: Push short & targeted notifications on your site.

  • WebEngage's user CRM stores data from user profile(attributes) and user actions(events). It also has capabilities around deep data segmentation and personalisation using user profile data, behavioural data, lifecycle events, 3rd party data from CRM and logical constructs.

  • WebEngage, a tool for automating communication across a user's lifecycle and helps companies send messages

  • Cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and requires minimal assistance. Once the SDKs are integrated, the data starts to flow into WebEngage, making it measurable and actionable.

  • Custom Forms: Define your own feedback categories. Add fields for each category using our drag-drop form builder.

  • Custom Styling: Style the feedback form in your own way. Use our online CSS editor to create a skin for your site.

  • Multi-admin Support: Add support agents. Everyone collaborates through the WebEngage dashboard.

  • Survey Builder: Easy to use, drag and drop form builder. Variety of question types supported.

  • Targeting Rules: Target visitors by geographic locations, URL patterns, referring websites, cookies, time spent and lot more.

Summary:

  • Ad Creation Wizard

  • Comprehensive Targeting

  • Flexible Workspace

  • Powerful Facebook Algorithms

  • Cross-Channel Scale

  • Customizable Reporting Dashboards

  • Premium Keyword Tool

  • Intelligent Campaign Automation

  • Advanced Reporting and Forecasting

  • Flexible Bidding and Cross-Channel Insights

Summary:

  • Usability

  • Embedded data management

  • Unmatched analytics

  • Painless integration and customization

  • Continuous campaign improvements

  • Coordination across multiple channels

  • Trackable and easy-to-repeat process

  • Integration with other SAS solutions

Freemium

Free

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Training, Videos, Email Support.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with channel management, optimization, and analytics applications.

  • Does this service offer an API?
  • Yes, it offers REST API.

  • Who are the main user groups of this service?
  • Main users of Kenshoo are marketing agencies and advertisers in medium-sized and large corporations.

  • Does this service integrate with any other apps?
  • Integrations: Bitium, Snapchat, Spredfast, Atlas, LiveRamp, Spredfast, Buyagift, adMarketplace.

  • What is this service generally used for?
  • This service is generally used as a cross-channel advertising solution for search marketing, social media and online advertising.

  • What platforms does this service support?
  • This is a web-based service.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • SAS Institute offers:

    Knowledge Base, Training, Users Groups, Webinars, Email, Chat, Phone Support, Tech Support, FAQs, and How-To Videos.

  • What is this service generally used for?
  • It is used for marketing automation.

  • What platforms does this service support?
  • It supports Cloud, Windows, Mac OS, Linux

  • Does this service integrate with any other apps?
  • It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions

  • Who are the main user groups of this service?
  • The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.

Publisher:

Founded:
2011
Based in:
Goregaon
Employees:
11-50
Likes:
11.3k
Followers:
2.47k

Publisher:

Founded:
-
Based in:
Tel Aviv
Employees:
501-1000
Likes:
22.9k
Followers:
8.49k

Publisher:

Founded:
-
Based in:
Cary
Employees:
10001+
Likes:
Followers:

Other:

Who uses WebEngage
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Arabic, Tibetan, Bulgarian, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Armenian, Indonesian, Icelandic, Chinese, Vietnamese, Turkish, Thai, Tatar, Italian, Japanese, Georgian
Regional Restrictions:
No restrictions.

Other:

Who uses Kenshoo
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
Chinese, Spanish, German, English, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Who uses SAS Institute
  • Startups
  • SMEs
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Languages:
English
Regional Restrictions:
No restrictions.
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