Compare VWO vs Optimizely vs Zarget

VWO 736 A/B Testing	Optimizely 364 A/B Testing	Zarget 1 A/B Testing
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Crozscore 88% what is this? User Happiness: 86% Press Buzz: 62% User Trend: interest falling	Crozscore 88% what is this? User Happiness: 84% Press Buzz: 61% User Trend: interest falling	Crozscore 72% what is this? User Happiness: 100% Press Buzz: 38%
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About VWO Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding. It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts. VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.	About Optimizely Optimizely is the world's leading digital experimentation platform that empowers you to optimize your digital experiences across every device and every customer touchpoint with the industry's leading experimentation platform. Optimizely Web enable everyone in your organization to improve every experience, whether your marketing team is seeking to understand the best way to apply advertising dollars or your product team is learning how to build the most engaging product onboarding experience with an elegant, easy-to-use visual editor and state of the art statistics. Optimizely Full Stack empowers your developers to experiment everywhere. By running experiments in any application, you can iterate on search algorithms, launch new features confidently, and learn the best way to build product experiences for your customers, whether on desktop, mobile, OTT, or any internet connected device.	About Zarget Zarget is a conversion rate optimization software with A/B testing, Heatmaps and Funnel analysis modules combined. With the Industry's first ever chrome plug-in, conversion rate optimization has been taken to a whole new level. Zarget's aim is to enable digital marketing professionals and product managers to effectively optimize their websites/SaaS products, with zero dependency on their technical teams. The features have been developed to ensure a seamless experience throughout the optimization journey. Funnel analysis assists in identifying the pages in the conversion funnel with high visitor drop-offs thus pointing out the red flags on the website. Heatmaps helps in visualizing website visitors’ behavior in the form of graphical click aggregates. A/B Testing enables testing of multiple variations of a webpage against each other in order to select the best performing variation with the highest conversion rate. At Zarget, we believe conversion rate optimization is a cyclical process which needs continuous attention. With Funnel analysis, Heatmaps and A/B testing modules in one software, Zarget reduces dependency on multiple tools while providing the combined power in one.
Features A/B Testing Analytics API Conversion Tracking Data Export Data Import Data Visualization External Integrations History/Version Control Multi-Site Multi-User Notifications Referral Tracking SEO Bug Tracking Release Management Test Management Dashboards Reports Design Templates	Features A/B Testing Analytics API Conversion Tracking Data Export Data Import Data Visualization External Integrations History/Version Control Multi-Site Multi-User Notifications Referral Tracking SEO Bug Tracking Release Management Test Management Dashboards Reports Design Templates	Features A/B Testing Analytics API Conversion Tracking Data Export Data Import Data Visualization External Integrations History/Version Control Multi-Site Multi-User Notifications Referral Tracking SEO Bug Tracking Release Management Test Management Dashboards Reports Design Templates
Summary A/B Testing Split URL Testing Behavioral Targeting Geo Targeting Heatmaps and Clickmaps Usability Testing Multiple Logins and Client Accounts Revenue Tracking WYSIWYG Visual Editor Cross Domain Tracking	Summary Create optimization experiments in minutes: No coding or engineering required. Track what matters: Monitor clicks, conversions, sign ups, or anything else that matters to your business. Integrate with existing tools: Optimizely integrates with a variety of popular analytics tools such as KISSmetrics, Google Analytics and SiteCatalyst. Advanced customization: Take testing to the next level with a full HTML, CSS, Javascript and jQuery editor.	Summary Unlimited Experiments, Domains, Snapshots Device specific heatmap reports Customizable URL targeting Heatmaps for dynamic and interactive website content Industry first Chrome extension to create and manage tests
Pricing Startup Standard Plan $49.00 1 user(s) / month Included in plan: A/B Testing 10,000 Monthly Visitors Split URL Testing Targeting IdeaFactory Revenue Analysis Up to 2 Sub-Accounts 20x5 Email Support Multivariate Testing Heatmaps Mobile Website Testing Visual Editor Up to 5 Users Annual Visitor Quota Website Reviews Business Standard Plan $129.00 1 user(s) / month Included in plan: Everything From the Startup Standard Plan, Plus: 30,000 Montly Visitors Enterprise Plan $999.00 1 user(s) / month Included in plan: Everything From the Business Standard Plan, Plus: Advanced Targeting Geo-Targeting On-Site Hosting Option Unlimited Users 24x7 Phone Support Account Manager Segmentation of Reports Enterprise Security API Access Unlimited Sub-Accounts Onboarding & Training Optimization Consultation		Pricing Starting from: $44.00/month Credit card required: No Pricing is based on Monthly Unique Visitors (MUV). Depending upon the utilization of MUV, the pricing is calculated accordingly. Starting at $44 per month for 20k MUV on an annual plan and $59 per 20k MUV on a monthly plan
FAQs What are some applications this service is commonly used in tandem with? VWO is commonly used in tandem with web analytics tools. Does this service offer multi-user capability (e.g. teams)? Yes, there is multi-user capability offered. What platforms does this service support? This is a web-based software. What is this service generally used for? This service is used as website optimization and A/B testing platform. Does this service offer guides, tutorials and or customer support? VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks. Who are the main user groups of this service? Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies. Does this service offer an API? Yes, VWO API is organized around REST and encodes data in JSON. Does this service integrate with any other apps? Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.	FAQs What are some applications this service is commonly used in tandem with? Optimizely is an open platform that integrates with many industry leading technologies such as Google Analytics, Adobe Analytics, Segment, Moat and Demandbase. Does this service integrate with any other apps? Optimizely integrates with dozens of third-party technology vendors such as Amplitude, Bizible, Clearbit, Clicktale, CrazyEgg, Full Story, Heap, Wordpress, and many more. Does this service offer multi-user capability (e.g. teams)? Optimizely is built with enterprise-scale collaboration in mind, and offers many features to help users and teams collaborate, and also offer security features such as single sign-on. Who are the main user groups of this service? Optimizely enables every team in your organization to run digital experiments, from marketing to engineers and product development teams. Does this service offer guides, tutorials and or customer support? Yes, Optimizely offers a full set of support documentation as well as an online Academy where you can become certified in Optimizely and digital experimentation. What platforms does this service support? Optimizely is an enterprise SaaS platform that runs on any modern web browser. Does this service offer an API? Yes, Optimizely offers an API which developers can use to access Optimizely functionality outside the app.	FAQs What is this service generally used for? Zarget is used to website increase conversion rates. That means, for the same amount of traffic, you can improve the number of conversions. By combining A/B testing, Heatmaps and Funnel analysis in one software, Zarget reduces the need of multiple tools. Does this service offer multi-user capability (e.g. teams)? Yes Does this service offer guides, tutorials and or customer support? Yes What platforms does this service support? Websites and Hybrid apps Does this service offer an API? No Who are the main user groups of this service? Digital Marketers, Product Managers, eCommerce Specialists, Web Designers Does this service integrate with any other apps? Google Analytics, Wordpress, Shopify, Joomla, Magento
Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 3.34k	Vendor Information Founded: 2009 Based in: San Francisco Employees: 201-500 Likes: Followers: 30.2k	Vendor Information Founded: - Based in: - Employees: - Likes: Followers:
Other Who uses VWO Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.	Other Who uses Optimizely Agencies Enterprises Desktop Platforms: Web App Windows Macintosh Languages: English, German Regional Restrictions: No restrictions.	Other Who uses Zarget Freelance Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.