Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.
It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.
VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.
About Webtrends Optimize
Webtrends Optimize helps businesses increase their online conversions, allowing experimentation without restrictions - to maximise the ROI from their websites and other digital assets with informed, data-driven decisions.
They have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.
The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition in August 2018 by the UK-based Accelerate Group Ltd.
AB testing, Multivariate Testing, Personalisation, Behavioural Targeting, Social Proof, Product Recommendations, Baseline Analysis, Split Testing, Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys.
Does this service offer multi-user capability (e.g. teams)?
Does this service integrate with any other apps?
Yes. We have APIs and mechanisms that allow us to connect to large numbers of 3rd parties. As above, common services include analytics tools, session recording tools, heatmap tools, data warehouses, review/research tools, project management tools, etc.
Does this service offer an API?
What are some applications this service is commonly used in tandem with?
Analytics platforms including (but no limited to) Google Analytics, Adobe Analytics, Webtrends Analytics etc. and session recording / heat mapping tools including (but not limited to) Sessioncam, Hotjar etc.
Who are the main user groups of this service?
Anyone with a website who wants to improve UX, conversions, sales and increase ROI. Including, but not limited to marketing, product, development teams and UX/CX professionals or digital agencies.
Does this service offer guides, tutorials and or customer support?
Yes - full help site and documentation is available to all users/clients/partners, as is our customer support process.
What platforms does this service support?
We are platform/technology agnostic. You're able to run Optimize on websites regardless of which tool assembled the pages. Examples include: Wordpress, Squarespace, Shopify, Magento, Demandware etc.