Compare VWO vs Kameleoon vs Webtrends Optimize

About VWO

Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.

It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.

VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.

About Kameleoon

Designed to support product managers, marketers, and developers with their different experimentation and feature management needs, Kameleoon fits into virtually any tech stack, with 50+ integrations. As a unified platform, Kameleoon is the only solution to let teams use web-based data for targeting, analytics, and activation in server-side tests without requiring a developer.

Over 1000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly accurate experimentation data. Teams at Toyota, Providence, Moncler, Direct Line Insurance Group, and Cerebral use Kameleoon.

Kameleoon is also one of the only solutions on the market that is HIPAA, GDPR, and CCPA compliant. As a result, it is well-suited for highly-regulated industries such as healthcare, banking, and insurance.

About Webtrends Optimize

Webtrends Optimize helps businesses increase their online conversions, allowing experimentation without restrictions - to maximise the ROI from their websites and other digital assets with informed, data-driven decisions.

They have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition in August 2018 by the UK-based Accelerate Group Ltd.

Features

• A/B Testing
• Analytics
• API
• Conversion Tracking
• Data Export
• Data Import
• Data Visualization
• External Integrations
• History/Version Control
• Multi-Site
• Multi-User
• Notifications
• Referral Tracking
• SEO
• Bug Tracking
• Release Management
• Test Management
• Dashboards
• Reports
• Design Templates

Features

• A/B Testing
• Analytics
• API
• Conversion Tracking
• Data Export
• Data Import
• Data Visualization
• External Integrations
• History/Version Control
• Multi-Site
• Multi-User
• Notifications
• Referral Tracking
• SEO
• Bug Tracking
• Release Management
• Test Management
• Dashboards
• Reports
• Design Templates

Features

• A/B Testing
• Analytics
• API
• Conversion Tracking
• Data Export
• Data Import
• Data Visualization
• External Integrations
• History/Version Control
• Multi-Site
• Multi-User
• Notifications
• Referral Tracking
• SEO
• Bug Tracking
• Release Management
• Test Management
• Dashboards
• Reports
• Design Templates

Summary

• A/B Testing

• Split URL Testing

• Behavioral Targeting

• Geo Targeting

• Heatmaps and Clickmaps

• Usability Testing

• Multiple Logins and Client Accounts

• Revenue Tracking

• WYSIWYG Visual Editor

• Cross Domain Tracking

Summary

• A/B testing, MVT, and Banding testing

• Rule-based personalization

• Algorithmic Personalization

• Predictive Targeting

• Segmentation

Summary

• Unlimited testing - A/B, A/Bn, MVT, Split, Baseline

• Unlimited personalisation & targeting

• Social proof & product recommendations

• Web, server-side, mobile SDKs, REST APIs

• In-depth, interactive reporting dashboard

• Single line JS implementation & 100% flicker-free testing

• Third party integrations eg. SessionCam, Google Analytics etc.

• Point & click (WYSIWYG) visual editor, Advanced code-based editor and drag & drop segmentation

• Unlimited UI users, sub-domains, projects, goals etc.

• Added value website optimisation tools & features eg. Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys etc.

Pricing

FAQs

What are some applications this service is commonly used in tandem with?

• VWO is commonly used in tandem with web analytics tools.

Does this service offer multi-user capability (e.g. teams)?

• Yes, there is multi-user capability offered.

What platforms does this service support?

• This is a web-based software.

What is this service generally used for?

• This service is used as website optimization and A/B testing platform.

Does this service offer guides, tutorials and or customer support?

• VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.

Who are the main user groups of this service?

• Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.

Does this service offer an API?

• Yes, VWO API is organized around REST and encodes data in JSON.

Does this service integrate with any other apps?

• Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.

FAQs

No FAQs associated with this application.

FAQs

What is this service generally used for?

• AB testing, Multivariate Testing, Personalisation, Behavioural Targeting, Social Proof, Product Recommendations, Baseline Analysis, Split Testing, Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys.

Does this service offer multi-user capability (e.g. teams)?

• Yes.

Does this service integrate with any other apps?

• Yes. We have APIs and mechanisms that allow us to connect to large numbers of 3rd parties. As above, common services include analytics tools, session recording tools, heatmap tools, data warehouses, review/research tools, project management tools, etc.

Does this service offer an API?

• Yes.

What are some applications this service is commonly used in tandem with?

• Analytics platforms including (but no limited to) Google Analytics, Adobe Analytics, Webtrends Analytics etc. and session recording / heat mapping tools including (but not limited to) Sessioncam, Hotjar etc.

Who are the main user groups of this service?

• Anyone with a website who wants to improve UX, conversions, sales and increase ROI. Including, but not limited to marketing, product, development teams and UX/CX professionals or digital agencies.

Does this service offer guides, tutorials and or customer support?

• Yes - full help site and documentation is available to all users/clients/partners, as is our customer support process.

What platforms does this service support?

• We are platform/technology agnostic. You're able to run Optimize on websites regardless of which tool assembled the pages. Examples include: Wordpress, Squarespace, Shopify, Magento, Demandware etc.

Vendor Information

Vendor Information

Vendor Information

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Other

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Other

• Freelance
• Startups
• SMEs
• Agencies
• Enterprises

• Web App