Compare Videology vs Rubicon Project vs Improvely

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78%
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47%
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Crozscore:

84%
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55%
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Crozscore:

79%
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94%
38%
interest rising
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Software Description:

Videology is a software platform for converged TV and video advertising. It delivers media companies a solution for empowering their portfolio of inventory and audiences on one side and enables marketers to make smarter advertising decisions on the other. The Videology's capabilities span across screens, including digital, video, and TV, giving advertisers an efficient tool to plan, optimize, and buy digital advertising campaigns.

Videology is designed to make programmatic advertising on the constrained TV and premium video marketplace more effective and intelligent. It unifies planning to measurement in one simple platform, bringing certainty, optimization, and performance for marketers, agencies, and media companies. Another notable feature of this platform is its ability to target the exact audience, especially on the video field.

Users of Videology can bridge the gap between online and offline spheres and bring the power of digital to the TV world by bringing TV data to specific online viewers. Thanks to its portfolio management function, marketers and agencies are able to maximize audience by managing more brands.

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Features:

  • Dashboard
  • Scheduling
  • External Integrations
  • API
  • Brand Management
  • Forecasting
  • Audience Targeting

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Features:

Summary:

  • Certainty

  • Optimization

  • Results

  • Portfolio Management

  • Predictive Demo Targeting

  • Bot Fraud Protection and View-ability Controls

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

FAQs:

    Who are the main user groups of this service?
  • Users of Videology are marketers, agencies, and media companies.

  • Does this service integrate with any other apps?
  • Integrations: Tru Optik Complete, Nielsen, and FreeWheel.

  • What is this service generally used for?
  • This service is generally used as a video advertising platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What platforms does this service support?
  • This is an online platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
1.66k
Followers:
8.39k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:
2.03k

Other:

Who uses Videology
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Spanish, German, Italian, English, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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