Compare Videology vs Improvely vs Rocket Fuel

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Crozscore:

78%
what is this?
47%
interest rising

Crozscore:

85%
what is this?
94%
38%
interest falling

Crozscore:

85%
what is this?
47%
interest falling
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Software Description:

Videology is a software platform for converged TV and video advertising. It delivers media companies a solution for empowering their portfolio of inventory and audiences on one side and enables marketers to make smarter advertising decisions on the other. The Videology's capabilities span across screens, including digital, video, and TV, giving advertisers an efficient tool to plan, optimize, and buy digital advertising campaigns.

Videology is designed to make programmatic advertising on the constrained TV and premium video marketplace more effective and intelligent. It unifies planning to measurement in one simple platform, bringing certainty, optimization, and performance for marketers, agencies, and media companies. Another notable feature of this platform is its ability to target the exact audience, especially on the video field.

Users of Videology can bridge the gap between online and offline spheres and bring the power of digital to the TV world by bringing TV data to specific online viewers. Thanks to its portfolio management function, marketers and agencies are able to maximize audience by managing more brands.

Software Description:

Improvely combines click and conversion tracking, click fraud detection, landing page split testing, and affiliate marketing tools into one easy-to-use platform.
Learn where every new customer came from — what site, web search or ad click first brought them to your shop.

Keep track of the cost, revenue and profit of your Google AdWords, Bing Ads, Facebook and other advertising — all in one report.

Get notified instantly of PPC click fraud — stop paying for fake clicks!

Software Description:

Rocket Fuel has officially merged with Sizmek to create the world’s largest independent buy-side platform built for agencies and brands. This is ad management and media buying platform takes advantage of the technology to support digital advertising campaigns. It provides clients with everything they need to conduct effective campaigns.

The platform brings a broad approach to the advertising process so advertisers can reach their audience via multiple channels and media. They to build, conduct, and analyze the whole business strategy with its comprehensive ad management platform.

Main benefits that Sizmek's clients get from this solution is the panoramic view of their campaigns, control of the costs, and AI-enabled data streams for bigger insights and better results. They get a much deeper knowledge of customers' needs and a detailed picture of each consumer’s unique interests.

Features:

  • Dashboard
  • Scheduling
  • External Integrations
  • API
  • Brand Management
  • Forecasting
  • Audience Targeting

Features:

Features:

  • Social-Media Integration
  • Marketing Automation
  • Data Import
  • Data Export
  • A/B Testing
  • Data Visualization
  • Forecasting
  • External Integrations
  • API
  • Notifications
  • Dashboard
  • Conversion Tracking
  • Audience Targeting

Summary:

  • Certainty

  • Optimization

  • Results

  • Portfolio Management

  • Predictive Demo Targeting

  • Bot Fraud Protection and View-ability Controls

Summary:

  • Track your ads: Improvely allows you to analyze the origins of every sale or signup on your website, whether it's organic traffic or a paid marketing campaign.

  • Measure your advertising results: Improvely gives you the key performance metrics in a single report to track the cost, revenue and profit from your advertising campaign. It’s there to give you clarity on your conversions.

  • Monitor for click fraud: The Improvely monitoring systems inspect every click for signs of suspicious activity on your ads. Not only will you be alerted to possible PPC click fraud instantly, Improvely will provide you with the necessary tools to get your money back and prevent further losses.

  • Monthly plans to suit your shop size: With two weeks free, Improvely gives you time to work out which monthly plan best meets your needs. Plans start at $29/month and can be cancelled at any time.

Summary:

  • Collaboration

  • Video automation

  • Intuitive wizards

  • Visual workflows

  • HTML5 ad builder

  • Insights

  • Dynamic creative

  • Data capturing

FAQs:

    Who are the main user groups of this service?
  • Users of Videology are marketers, agencies, and media companies.

  • Does this service integrate with any other apps?
  • Integrations: Tru Optik Complete, Nielsen, and FreeWheel.

  • What is this service generally used for?
  • This service is generally used as a video advertising platform.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support.

  • Does this service offer an API?
  • Yes, it offers an API.

  • What platforms does this service support?
  • This is an online platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of this service are brand marketers, agencies, publishers, and trading desks.

  • What platforms does this service support?
  • This is a web-based platform.

  • Does this service integrate with any other apps?
  • Integrations: Tray.io, Snapchat, Invoca, LiveRamp, Beckon.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • What is this service generally used for?
  • This service is generally used as an ad management platform.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
Lansdale
Employees:
-
Likes:
Followers:
2.06k

Publisher:

Founded:
-
Based in:
King of Prussia
Employees:
201-500
Likes:
Followers:

Other:

Who uses Videology
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Rocket Fuel
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
French, Dutch, English, Spanish, Portuguese, Swedish, Japanese, Chinese, German
Regional Restrictions:
No restrictions.
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