Compare Vibetrace vs Marketo vs Pardot

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Crozscore:

62%
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32%
interest falling

Crozscore:

86%
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80%
55%
interest rising

Crozscore:

86%
what is this?
82%
52%
interest rising
Vibetrace screenshot view 2 more Marketo screenshot view 5 more Pardot screenshot view 5 more

Software Description:

Using Vibetrace automation and personalization solution, you will grow your sales twice while increasing conversion rate and connecting to your customers on the right channel at the right time.

Vibetrace prices starts at $99 and give you access to all features.

Vibetrace, the online marketing cloud platform, gives you all the power needed for your daily marketing activities with all the capabilities optimized specifically for e-commerce.

Identify and build visitor profiles. Both known and unknown visitors are tracked, capturing their online behaviors (product browsed, clicks, carts created, campaign actions) and descriptive attributes (name, location, device ) as part of the ongoing process to build a comprehensive user profile.

Dynamic segmentation. You can segment customers based on any of their profile attributes or real time activities. This way you can run targeted campaigns for a specific segment or respond in real time based on their last actions (e.g., trigger a promotion on site after a visitor clicked on a particular campaign).

Onsite Personalization - Display dynamic messages through personalized widgets, pop-ups, banners or change existing site from the website. Give customers vouchers based on their cart value, increase email list size using lead collectors/forms.

Product recommendations. Our platform syncs your product catalog directly, and therefore supports more than 20+ classic e-commerce product recommendations scenarios, built based on user behaviour. Examples are similar product recommendations, new merchandise, best conversion rate, abandoned cart, similar to search, sales promotions, or back-in-stock alerts, all driven by users activity. Also we are able to deliver customized algorithms to match your business needs, on both site and email.

Multi-channel campaigns. Campaigns can be delivered across many channels including email (created using our visual drag & drop editor), onsite popups, widgets, text. Segmentation is available to any of these.
Retargeting. You can design simple automation flows for the customer journey in order to bring him back or convert on the spot. Triggers can be action based or time based so you can re engage with users at the right time.

Polls&Surveys - Enrich user profiles, gather visitor feedback on find reasons why people do or don’t follow specific actions using our integrated polls and surveys. Questions can have one or multiple answers, can include Net Promoter Score or get a simple text answer.

Push notifications - You can easily target visitors who left your website without sending an email. A popup will be displayed by their browser, getting them back to finish a purchase.

Also Vibetrace is available for agencies under a white label solution that can be tailored to match every customer needs. Support is included for both agencies and direct customers through in-app chat, email, Skype and by phone.

Software Description:

Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands.

It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills.

This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Features:

  • Lead Scoring
  • Data Visualization
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Marketing Automation
  • Lead Management
  • Email Integration
  • Data Export
  • Data Import
  • Conversion Tracking
  • External Integrations
  • Scheduling
  • Analytics
  • Notifications
  • A/B Testing

Features:

  • Email Integration
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • API
  • Audience Targeting
  • Data Export
  • Data Import
  • Conversion Tracking
  • Calendar Management

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Summary:

  • Marketing automation for ecommerce

  • Product recommendations across channels

  • Site personalization for online busineses

  • Onsite dynamic interactions and widgets

  • Polls/Surveys and email collectors

  • Push notifications for ecommerce

  • Abandoned cart and checkout recovery

  • Email marketing and retargeting

Summary:

  • Marketing automation

  • B2B marketing & lead management

  • Consumer engagement marketing

  • Email & campaign management

  • Budgets & marketing calendar

  • Email marketing

  • Inbound marketing

  • Loyalty marketing

  • Lead generation

  • Event marketing

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Spark

$895.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Email marketing
  • Customer engagement engine
  • Commuication limits
  • Lead management / nurture / score
  • Event marketing and webinars
  • Marketing calendar
  • SEO
  • Social boost
  • CRM integration
  • 5 sales insight users
  • 5 marketing calendar users

Standard

$1,795.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of spark, plus:
  • A/B testing
  • Advanced lead scoring
  • Advanced dynamic content
  • Progressive profiling for forms
  • Extended integrations & API
  • Marketing program analyzer
  • Revenue cycle modeler
  • Revenue analyzers
  • 10 sales insight users (total)
  • 5 marketing calendar users

Select

$3,195.00
1 user(s) / month
Included in plan:
  • 10,000 records
  • Includes all of standard, plus:
  • Advanced revenue analytics
  • Advanced email analytics
  • Time-series data warehouse
  • Advanced custom reports
  • Social sweepstakes and referrals
  • Role-based permissions
  • 20 sales insight users (total)
  • 5 marketing calendar users

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Users of Marketo are marketers in SMEs and large companies.

  • What are some applications this service is commonly used in tandem with?
  • Marketo is used in tandem with CRM, email, eCommerce and analytics software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used for marketing automation, lead generation, social media marketing, email marketing.

  • What platforms does this service support?
  • This is web-based platform, including mobile apps for Android and iOS.

  • Does this service offer an API?
  • Marketo offers API ready to use.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars

  • Does this service integrate with any other apps?
  • It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Mateo
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:
69.1k

Other:

Who uses Vibetrace
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
Spanish, German, Portuguese, Italian, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Marketo
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
German, Japanese, French, English
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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