Compare Vibetrace vs Pardot vs Act-On

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65%
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32%
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Crozscore:

86%
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Crozscore:

89%
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Software Description:

Using Vibetrace automation and personalization solution, you will grow your sales twice while increasing conversion rate and connecting to your customers on the right channel at the right time.

Vibetrace prices starts at $99 and give you access to all features.

Vibetrace, the online marketing cloud platform, gives you all the power needed for your daily marketing activities with all the capabilities optimized specifically for e-commerce.

Identify and build visitor profiles. Both known and unknown visitors are tracked, capturing their online behaviors (product browsed, clicks, carts created, campaign actions) and descriptive attributes (name, location, device ) as part of the ongoing process to build a comprehensive user profile.

Dynamic segmentation. You can segment customers based on any of their profile attributes or real time activities. This way you can run targeted campaigns for a specific segment or respond in real time based on their last actions (e.g., trigger a promotion on site after a visitor clicked on a particular campaign).

Onsite Personalization - Display dynamic messages through personalized widgets, pop-ups, banners or change existing site from the website. Give customers vouchers based on their cart value, increase email list size using lead collectors/forms.

Product recommendations. Our platform syncs your product catalog directly, and therefore supports more than 20+ classic e-commerce product recommendations scenarios, built based on user behaviour. Examples are similar product recommendations, new merchandise, best conversion rate, abandoned cart, similar to search, sales promotions, or back-in-stock alerts, all driven by users activity. Also we are able to deliver customized algorithms to match your business needs, on both site and email.

Multi-channel campaigns. Campaigns can be delivered across many channels including email (created using our visual drag & drop editor), onsite popups, widgets, text. Segmentation is available to any of these.
Retargeting. You can design simple automation flows for the customer journey in order to bring him back or convert on the spot. Triggers can be action based or time based so you can re engage with users at the right time.

Polls&Surveys - Enrich user profiles, gather visitor feedback on find reasons why people do or don’t follow specific actions using our integrated polls and surveys. Questions can have one or multiple answers, can include Net Promoter Score or get a simple text answer.

Push notifications - You can easily target visitors who left your website without sending an email. A popup will be displayed by their browser, getting them back to finish a purchase.

Also Vibetrace is available for agencies under a white label solution that can be tailored to match every customer needs. Support is included for both agencies and direct customers through in-app chat, email, Skype and by phone.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Software Description:

Act-On is marketing automation platform and integrated workspace developed by marketing-experienced developers who collaborated on Amazon’s software. It empowers marketing teams to perform in email marketing, visitor tracking, lead generation, social media marketing, and analytics,

This software provides its users with the solution for more personalized customer experience, as well as client's awareness, acquisition, retention, and loyalty. The platform's email marketing feature is empowered with customer segmentation possibility, based on powerful website tracking function.

Marketers can optimize their campaigns, grow the customer base, measure efforts, and win more deals. There is also social media marketing tool, with social media buttons included in email messages, which are sent from the system.

Features:

  • Lead Scoring
  • Data Visualization
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Marketing Automation
  • Lead Management
  • Email Integration
  • Data Export
  • Data Import
  • Conversion Tracking
  • External Integrations
  • Scheduling
  • Analytics
  • Notifications
  • A/B Testing

Features:

  • Data Import
  • Keyword Tracking
  • Calendar Management
  • Email Integration
  • Data Visualization
  • Scheduling
  • Dashboard
  • Google Apps Integration
  • A/B Testing
  • Social-Media Integration
  • API
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Notifications
  • Marketing Automation
  • Data Export
  • Audience Targeting

Features:

  • Contact Management
  • Conversion Tracking
  • Google Apps Integration
  • Data Visualization
  • Forecasting
  • Social-Media Integration
  • Password & Access Management
  • Marketing Automation
  • Email Integration
  • Data Import
  • Data Export
  • Calendar Management
  • Scheduling
  • Notifications
  • Batch Permissions & Access
  • Dashboard
  • Audience Targeting
  • A/B Testing
  • Lead Scoring
  • Lead Management
  • External Integrations
  • API
  • Multi-User

Summary:

  • Marketing automation for ecommerce

  • Product recommendations across channels

  • Site personalization for online busineses

  • Onsite dynamic interactions and widgets

  • Polls/Surveys and email collectors

  • Push notifications for ecommerce

  • Abandoned cart and checkout recovery

  • Email marketing and retargeting

Summary:

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Summary:

  • Email Marketing

  • Keyword Analysis

  • Website Visitor Tracking

  • Lead Management

  • AdWords Tracking

  • Social Media Tools

  • Blog SEO Audit

  • CRM Integration

  • Search History and Segmentation

  • Real-Time Campaign Performance Insights

Standard

$1,000.00
1 user(s) / month
Included in plan:
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration

Pro

$2,000.00
1 user(s) / month
Included in plan:
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles

Ultimate

$3,000.00
1 user(s) / month
Included in plan:
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Professional

$900.00
Monthly Subscription
Included in plan:
  • Adaptive Nurturing and Lead Scoring
  • 3 marketing users
  • Landing Pages with Adaptive Forms
  • Email Marketing with AB Testing
  • 50 sales users
  • 30,000 API calls per day
  • Adaptive Segmentation
  • Website Visitor Tracking and Alerts
  • Adaptive Nurturing and Lead Scoring
  • Landing Pages with Adaptive Forms
  • Social Publish and Listening
  • Webinar Program Management
  • Email Marketing with AB Testing
  • Adaptive Segmentation
  • Reporting Dashboards
  • Website Visitor Tracking and Alerts
  • Templates for Email, Landing Pages and Programs
  • Social Publish and Listening
  • Sales Enablement Tools
  • Webinar Program Management
  • Multiple Scoring Rule Sheets
  • Starts at 2,500 active contacts
  • Reporting Dashboards
  • 3 marketing users
  • Templates for Email, Landing Pages and Programs
  • Sales Enablement Tools
  • 50 sales users
  • Multiple Scoring Rule Sheets
  • 30,000 API calls per day

Enterprise

$2,000.00
Monthly Subscription
Included in plan:
  • Data Studio for Advanced Reporting and BI Integration
  • Starts at 2,500 active contacts
  • Account-Based Marketing
  • Engagement Insights
  • 6 marketing users
  • 100 sales users
  • CRM Integration
  • API Calls
  • 30,000 API calls per day

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service integrate with any other apps?
  • Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What are some applications this service is commonly used in tandem with?
  • Pardot is most commonly used in tandem with CRM, email, and social media applications.

  • What is this service generally used for?
  • It is used for marketing analytics and lead management.

  • Does this service offer guides, tutorials and or customer support?
  • This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service offer an API?
  • Yes, there is API offered.

  • What platforms does this service support?
  • This is a web-based suite.

  • Who are the main user groups of this service?
  • Main users of Pardot are marketers in SMEs and large enterprises.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user campability offered.

  • What are some applications this service is commonly used in tandem with?
  • Act-On is commonly used in tandem with CRM software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Online Support, Phone Support, Videos, Webinars, Datasheets, Email Support.

  • Does this service integrate with any other apps?
  • Act-On integrates with Twitter, SugarCRM, Cisco WebEx, GoToWebinar, NetSuite CRM+, Microsoft Dynamics CRM, Justuno, Vidyard, LinkedIn, Oktopost, Facebook, ON24, Wistia, InsideSales, Salesforce Foundation, Tour De Force CRM, Curata, LiveHive, Google AdWords, Litmus, SnapApp, BrightInfo.

  • What is this service generally used for?
  • This service is generally used for marketing automation.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Act-On are digital marketers in SMEs and large enterprises.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
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Based in:
Atlanta
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Vibetrace
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
French, Portuguese, English, German, Spanish, Italian
Regional Restrictions:
No restrictions.

Other:

Who uses Pardot
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Act-On
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
French, English, German, Spanish, Dutch
Regional Restrictions:
No restrictions.
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