Compare Unbounce vs VWO vs Webtrends Optimize

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About Unbounce

Unbounce is the easiest way for marketers to build, publish and A/B test landing pages without the need for developers or IT departments.

Build landing pages without HTML, run A/B tests to boost conversion rates, measure campaign performance with real-time marketing metrics, and set up custom domains to make your pages appear as if they’re on your site!

Unbounce finally gives marketers the tools they need to take control of their campaigns without assistance from IT.

About VWO

Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. The process is being performed with a point-and-click editor, so users are not required to know HTML coding.

It allows users to understand which version provides best conversion rate or sales results. Visual Website Optimizer is a multivariate testing software as well, with a number of extra tools such as behavioral targeting, heatmaps, usability testing, etc. A useful ‘idea factory’ feature is intended to boost the creativity of marketing professionals, for creating better test concepts.

VWO offers straightforward and user-friendly interface, so users can setup their campaigns in minutes. The process is followed by professional reports that provide information about how a campaign is performing against the goals being tracked, and which version is producing maximum conversions.

About Webtrends Optimize

Webtrends Optimize helps businesses increase their online conversions, allowing experimentation without restrictions - to maximise the ROI from their websites and other digital assets with informed, data-driven decisions.

They have a full range of testing, analysis and personalisation tools and features. Including AB, ABn, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition in August 2018 by the UK-based Accelerate Group Ltd.

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates

Summary

    No key features associated with this application.

Summary

  • A/B Testing

  • Split URL Testing

  • Behavioral Targeting

  • Geo Targeting

  • Heatmaps and Clickmaps

  • Usability Testing

  • Multiple Logins and Client Accounts

  • Revenue Tracking

  • WYSIWYG Visual Editor

  • Cross Domain Tracking

Summary

  • Unlimited testing - A/B, A/Bn, MVT, Split, Baseline

  • Unlimited personalisation & targeting

  • Social proof & product recommendations

  • Web, server-side, mobile SDKs, REST APIs

  • In-depth, interactive reporting dashboard

  • Single line JS implementation & 100% flicker-free testing

  • Third party integrations eg. SessionCam, Google Analytics etc.

  • Point & click (WYSIWYG) visual editor, Advanced code-based editor and drag & drop segmentation

  • Unlimited UI users, sub-domains, projects, goals etc.

  • Added value website optimisation tools & features eg. Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys etc.

Pricing

Startup Standard Plan

$49.00
1 user(s) / month
Included in plan:
  • A/B Testing
  • 10,000 Monthly Visitors
  • Split URL Testing
  • Targeting
  • IdeaFactory
  • Revenue Analysis
  • Up to 2 Sub-Accounts
  • 20x5 Email Support
  • Multivariate Testing
  • Heatmaps
  • Mobile Website Testing
  • Visual Editor
  • Up to 5 Users
  • Annual Visitor Quota
  • Website Reviews

Business Standard Plan

$129.00
1 user(s) / month
Included in plan:
  • *Everything From the Startup Standard Plan, Plus:*
  • 30,000 Montly Visitors

Enterprise Plan

$999.00
1 user(s) / month
Included in plan:
  • *Everything From the Business Standard Plan, Plus:*
  • Advanced Targeting
  • Geo-Targeting
  • On-Site Hosting Option
  • Unlimited Users
  • 24x7 Phone Support
  • Account Manager
  • Segmentation of Reports
  • Enterprise Security
  • API Access
  • Unlimited Sub-Accounts
  • Onboarding & Training
  • Optimization Consultation

FAQs

FAQs

    What are some applications this service is commonly used in tandem with?
  • VWO is commonly used in tandem with web analytics tools.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • What platforms does this service support?
  • This is a web-based software.

  • What is this service generally used for?
  • This service is used as website optimization and A/B testing platform.

  • Does this service offer guides, tutorials and or customer support?
  • VWO offers FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, eBooks.

  • Who are the main user groups of this service?
  • Users of VWO are Individuals, Bloggers, Small Agencies, Small Business Owners, Teams Focused on Optimization, and Large Agencies.

  • Does this service offer an API?
  • Yes, VWO API is organized around REST and encodes data in JSON.

  • Does this service integrate with any other apps?
  • Integrations avalilable: Google Analytics, SiteCatalyst, Mixpanel, Wordpress, Joomla, Drupal, Magento, BigCommerce, Shopify, KISSmetrics, ClickTale.

FAQs

    What is this service generally used for?
  • AB testing, Multivariate Testing, Personalisation, Behavioural Targeting, Social Proof, Product Recommendations, Baseline Analysis, Split Testing, Exit Intent, Hello Bars, Onsite Retargeting, Urgency Messaging, Site Search Optimisation, Funnel Optimisation, Form Optimisation, Product Scraping, Onsite Surveys.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Does this service integrate with any other apps?
  • Yes. We have APIs and mechanisms that allow us to connect to large numbers of 3rd parties. As above, common services include analytics tools, session recording tools, heatmap tools, data warehouses, review/research tools, project management tools, etc.

  • Does this service offer an API?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • Analytics platforms including (but no limited to) Google Analytics, Adobe Analytics, Webtrends Analytics etc. and session recording / heat mapping tools including (but not limited to) Sessioncam, Hotjar etc.

  • Who are the main user groups of this service?
  • Anyone with a website who wants to improve UX, conversions, sales and increase ROI. Including, but not limited to marketing, product, development teams and UX/CX professionals or digital agencies.

  • Does this service offer guides, tutorials and or customer support?
  • Yes - full help site and documentation is available to all users/clients/partners, as is our customer support process.

  • What platforms does this service support?
  • We are platform/technology agnostic. You're able to run Optimize on websites regardless of which tool assembled the pages. Examples include: Wordpress, Squarespace, Shopify, Magento, Demandware etc.

Vendor Information

Founded:
2009
Based in:
Vancouver
Employees:
51-200
Likes:
Followers:
78.3k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
3.34k

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
174

Other

Who uses Unbounce
  • Freelance
  • Startups
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses VWO
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses Webtrends Optimize
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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