Compare TrendKite vs Chartbeat vs Mixpanel

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Crozscore:

81%
what is this?
41%
interest rising

Crozscore:

85%
what is this?
57%
no significant changes

Crozscore:

88%
what is this?
85%
62%
no significant changes
TrendKite screenshot view 4 more Chartbeat screenshot view 5 more Mixpanel screenshot view 3 more

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Chartbeat is a web-based analytics tool for online publishers that gauges and enhances the quality of their content. It shows its users data about website visitors and how well they are engaging with the content.

This software tracks the time visitors spend on the website, where they browse, conversion, recirculation, video engagement, location, referral source, and more. It does it by pinging every few seconds, so actionable insights are the reliable source for layout improvements.

The bottom line of Cartbeat's use is consumption, instead of the number of clicks, so it makes a solid basis for audience engagement and loyal follower base. The standard for success is the public's attention. Marketers can determine which aspects of marketing plans they need to focus on, in order to gain extra visits.

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

  • Conversion Tracking
  • Analytics
  • Dashboard
  • External Integrations
  • API

Features:

  • Data Visualization
  • Scheduling

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Real­time audience attention data

  • Content analytics

  • Editorial reporting

  • Multi­platform tracking

  • Browser overlay heatmap

  • In-page analytics

  • Multivariate headline testing

  • Historical report building

  • Audience insights + visitor frequency

  • Referral sources

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Chartbeat Pricing

$7,000.00
1 user(s) / year
Included in plan:
  • Use auto-generated insights in each report to identify unique and noteworthy patterns and trends in your audience data
  • Preview individual reports, manage subscriptions, and easily share reports through email format
  • Gather additional detail through integration with the Historical Dashboard
  • All metrics and filters from Chartbeat tools, plus API access
  • Share reports instantly or get recurring reports via email
  • Download CSV results for use in other applications

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    Does this service integrate with any other apps?
  • Integrations: Slack, Wordpress, Databox, Clearlogin, Brightcove, Beckon, Chartbeat.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • Chartbeat is used as a real-time website performance analytics tool.

  • Does this service offer an API?
  • Yes, there is an API offered.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, FAQs, Documentation, Online Support, Phone Support.

  • What platforms does this service support?
  • This is a web-based software, with iOS native app offered.

  • Who are the main user groups of this service?
  • Main users of this service are large and mid-sized companies with over 5 million monthly pageviews.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.52k
Followers:
2.84k

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
28.1k
Followers:
19.5k

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Chartbeat
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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