Compare Tracknow vs Rubicon Project vs PubMatic

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About Tracknow

Tracknow offers a comprehensive suite of features tailored to businesses looking to optimize their affiliate marketing strategies. Here's a breakdown of what Tracknow provides:

  1. Affiliate Management: Tracknow simplifies the process of creating and overseeing affiliate programs across various networks. It enables businesses to efficiently recruit affiliates, establish commission structures, and monitor affiliate performance seamlessly, regardless of the affiliate network being utilized. This flexibility ensures that businesses can effectively manage their affiliate marketing efforts, whether they are working with a single network or multiple networks simultaneously.

  2. With Tracknow, businesses can monitor influencer activities in real-time. This real-time tracking functionality allows for a clear understanding of the sources of sales and the effectiveness of marketing efforts with influencers.

  3. Forex IB Software Solution: Tracknow provides a comprehensive software solution tailored for Forex Introducing Brokers (IBs). This specialized platform streamlines the management of IB activities, facilitating the tracking of referrals, commission calculations, and performance analysis within the Forex trading industry.

  4. iGaming Solutions: For companies operating in the online gaming sector, Tracknow provides specialized solutions. It aids in affiliate tracking, performance analysis, and commission management within the iGaming industry.

About Rubicon Project

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

About PubMatic

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Summary

    No key features associated with this application.

Summary

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary

  • Programmatic Advertising Strategy

  • Real-Time Reporting

  • Ease of Use through Natural Language Processing

  • Actionable Intelligence

FAQs

    Who are the main user groups of this service?
    1. eCommerce
    2. Affiliate Network
    3. Business and Services
    4. iGaming
    5. Forex Brokers
  • Does this service integrate with any other apps?
  • Zapier
    Tagmanager Template
    Stripe
    Shopify
    Tipalti
    Woo commerce
    PayPal

  • Does this service offer guides, tutorials and or customer support?
  • Yes.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • Does this service offer an API?
  • Yes.

  • What platforms does this service support?
  • Zapier, Tipalti, Shopify, Tagmanager, Wix, PayPal, Woo commerce , Stripe and more.

  • What is this service generally used for?
  • The service is Affiliate software, it is typically used by businesses to manage their affiliate marketing programs.

FAQs

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs

    What platforms does this service support?
  • PubMatic is a web-based service.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • PubMatic offers Publisher Reporting APIs and Configuration APIs.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.

  • What is this service generally used for?
  • This service is generally used as ad serving and retargeting solution for an open digital media industry.

  • Who are the main user groups of this service?
  • PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
Followers:
50

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
25.3k

Other

Who uses Tracknow
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Languages:
English, Hebrew, Russian, Swedish, Spanish
Regional Restrictions:
No restrictions.

Other

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, German, French, Italian, Spanish, Japanese, Portuguese
Regional Restrictions:
No restrictions.

Other

Who uses PubMatic
  • SMEs
  • Agencies
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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