TrackMyHashtag is a Social Media Analytics tool focuses on tracking social media campaigns, collecting data and calculate various analytics and inferences based on the collected data.
TrackMyHashtag is currently serving in Twitter domain and possesses one of the biggest repository of Twitter data.
About Audiense
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.
Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.
What are we trying to solve?
1. Traditional consumer research is time-consuming, static and very expensive.
2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
3. Brand strategy & personalisation have become very tactical at the expense of performance marketing
About SAS Customer Intelligence 360
You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.
KEY CAPABILITIES:
Testing and Learning
Guided Analytics
Personalisation and Recommendations
Customer Journey Optimisation
KEY BENEFITS:
Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.
Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.
Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.
Increase customer dwell time and spend with unique recommendations for every customer.
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
The best Twitter Hashtag Tracking tool.
Get Historical as well as realtime Twitter data and analytics
Get the Historical data from 2006 till today
Get all the tweets of any public Twitter user
Get detailed analytics on any topic/event on Twitter which include Potential Reach, Potential Impressions, Top Influencers, Top tweets etc.
Summary
Identify and understand any audience, no matter how specific or unique it is.
Social Consumer Segmentation
Great data-foundation to Persona development
Influencer and Sponsorship selection
Media planning in the cookie-less world (e.g. contextual advertising strategy)
Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data
Summary
No key features associated with this application.
Pricing
Basic
$49.00
1 user(s) / month
Included in plan:
2 real-time Hashtag Trackers
Up to 20,000 tweets per month
1 Past 7-day report
Chat and Email support
Professional
$99.00
1 user(s) / month
Included in plan:
5 real-time Hashtag Trackers
Up to 100,000 tweets per month
3 Past 7-day reports
Chat and Email support
Corporate
$249.00
1 user(s) / month
Included in plan:
15 real-time Hashtag Trackers
Up to 500,000 tweets per month
7 Past 7-day reports
Chat and Email support
Pricing
Marketing Intelligence Report
$3,575.00
1 user(s) / year
Included in plan:
Reports adapted to your needs
Audience Intelligence Report
$6,500.00
1 user(s) / year
Included in plan:
Key intelligence on any strategy
Audiense Insights Platform
$15,600.00
1 user(s) / year
Included in plan:
12 Insights reports
Advanced Audience Manager
Additional reports purchased separately
FAQs
No FAQs associated with this application.
FAQs
Does this service offer multi-user capability (e.g. teams)?
Yes
Does this service integrate with any other apps?
Our Audience Connect product has integrations with Hootsuite & Buffer.
Audiense Insights can be used
What platforms does this service support?
This is web-based platform.
Who are the main user groups of this service?
The main users of this service are marketers, consumer researchers and agencies.
What is this service generally used for?
Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool.
Does this service offer guides, tutorials and or customer support?
You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support...
Does this service offer an API?
Yes.
FAQs
What are some applications this service is commonly used in tandem with?
Web analytics tools, CRMs, CMSs, BI and analytics solutions.
Does this service offer an API?
Yes, a wide range of APIs are available for most functions within the solution.
What platforms does this service support?
This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.
Does this service integrate with any other apps?
We have open APIs to allow custom integrations with most other tools or apps.
What is this service generally used for?
Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.
Does this service offer guides, tutorials and or customer support?
Yes, SAS has 24/7 global customer support with optional free and paid education available.
Does this service offer multi-user capability (e.g. teams)?
Yes, we have multi-user groups and role functionality.
Who are the main user groups of this service?
Digital Marketers
Data Scientists
Customer Experience Managers
Customer Engagement Managers
Head of Brand & Digital
Head of Customer Relationship Management
Head of Brand Marketing and Planning
UX Design Manager
Director of eCommerce
Group Multichannel Director
Head of Loyalty and Personalisation
Multi-channel Trading Manager
Head of eCommerce
Director of Marketing Ops
Director of Digital
Exec Director of the IMI team (Insights and Marketing Intelligence)
Multichannel Director
Head of Insights & Acquisition
Head of Digital
Customer Experience, Voice of the Customer and Measurement Lead
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