Compare TrackingDesk vs Funnel.io vs Zarget

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Crozscore:

66%
what is this?
30%
interest falling

Crozscore:

87%
what is this?
88%
40%
interest rising

Crozscore:

65%
what is this?
89%
38%
interest falling
TrackingDesk screenshot Funnel.io screenshot view 1 more Zarget screenshot view 4 more

Software Description:

TrackingDesk allows the media buyer to truly manage and optimize ad campaigns, by tracking both supply and demand performances in real-time. Packed with advanced features, the platform provides the media buyer,with actionable analytics data which highlights not only the conversion funnels and performances, but also provides granular information allowing the marketer to pinpoint with high precision, profitable traffic segments and match them with the right offers and advertisers.

Integrations

  • 10 Affiliate technologies
  • Over 50 ad networks
  • Over 5000 affiliate networks

Features

  • End to End Tracking
  • Smart / Responsive campaign Links
  • Geo & Language Targeting
  • Device, OS & Manufacturer targeting
  • Combined Web & Attribution Analytics
  • Optimized Landing Page Rotators
  • Automatic Fallback Campaigns

Software Description:

Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.

Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.

Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.

API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.

Software Description:

Zarget is a conversion rate optimization software with A/B testing, Heatmaps and Funnel analysis modules combined. With the Industry's first ever chrome plug-in, conversion rate optimization has been taken to a whole new level. Zarget's aim is to enable digital marketing professionals and product managers to effectively optimize their websites/SaaS products, with zero dependency on their technical teams. The features have been developed to ensure a seamless experience throughout the optimization journey.

Funnel analysis assists in identifying the pages in the conversion funnel with high visitor drop-offs thus pointing out the red flags on the website. Heatmaps helps in visualizing website visitors’ behavior in the form of graphical click aggregates. A/B Testing enables testing of multiple variations of a webpage against each other in order to select the best performing variation with the highest conversion rate.

At Zarget, we believe conversion rate optimization is a cyclical process which needs continuous attention. With Funnel analysis, Heatmaps and A/B testing modules in one software, Zarget reduces dependency on multiple tools while providing the combined power in one.

Features:

  • Conversion Tracking
  • Third-Party Plugins/Add-Ons
  • A/B Testing
  • Dashboard
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Analytics
  • SEO
  • Referral Tracking
  • Audience Targeting

Features:

  • Customer Management
  • Conversion Tracking
  • Analytics
  • Dashboard
  • Multi-Site
  • Referral Tracking
  • Forecasting
  • Data Visualization
  • Social-Media Integration
  • External Integrations
  • Multi-User
  • Data Import
  • Data Export
  • API

Features:

  • Data Visualization
  • Data Export
  • External Integrations
  • Multi-Site
  • Multi-User
  • A/B Testing
  • Conversion Tracking
  • Dashboard
  • Analytics

Summary:

    No key features associated with this application.

Summary:

  • All your advertising data and conversion data in one place.

  • Funnel collects and send all your advertising data wherever you want it.

Summary:

  • Unlimited Experiments, Domains, Snapshots

  • Device specific heatmap reports

  • Customizable URL targeting

  • Heatmaps for dynamic and interactive website content

  • Industry first Chrome extension to create and manage tests

Pricing:

  • Starting from: $50.00/month
  • Credit card required: Yes
    • $50 / Month - Up to 100'000 visits / month
    • $100 / Month - Up to 1'500'000 visits / month
    • $200 / Month - Up to 5'000'000 visits / month
    • $500 / Month - Up to 40'000'000 visits / month

    Overage applies.

Basic

$199.00
1 user(s) / month

Pricing:

  • Starting from: $44.00/month
  • Credit card required: No
  • Pricing is based on Monthly Unique Visitors (MUV). Depending upon the utilization of MUV, the pricing is calculated accordingly.

    Starting at $44 per month for 20k MUV on an annual plan and $59 per 20k MUV on a monthly plan

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Knowledge Base
    Live chat
    Email
    Phone

  • Does this service integrate with any other apps?
  • Instapage, Unbounce
    Google Analytics
    Hasoffers, Cake marketing, Linktrust, Impact Radius, ClickBank

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Who are the main user groups of this service?
  • Affiliate Marketers
    Media Buyers
    Search Engine Marketers
    Social Media Marketers
    CPA Marketers

  • What platforms does this service support?
  • Web, Mobile

  • What is this service generally used for?
  • Managing and optimizing online advertising
    Tracking Conversions, revenues and costs
    Rotating landing pages
    Distributing traffic according to specific criterias such as Geo Target, Devices, Operating System, Browser Language

  • What are some applications this service is commonly used in tandem with?
  • Affiliate management software
    Landing page management software
    Web Analytics

FAQs:

    Does this service integrate with any other apps?
  • Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What platforms does this service support?
  • All platforms. Funnel is a web-based app.

  • What is this service generally used for?
  • Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.

  • Who are the main user groups of this service?
  • Online marketers, agencies, ecommerce companies, subscription businesses and brands.

FAQs:

    What is this service generally used for?
  • Zarget is used to website increase conversion rates. That means, for the same amount of traffic, you can improve the number of conversions. By combining A/B testing, Heatmaps and Funnel analysis in one software, Zarget reduces the need of multiple tools.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • What platforms does this service support?
  • Websites and Hybrid apps

  • Does this service offer an API?
  • No

  • Who are the main user groups of this service?
  • Digital Marketers, Product Managers, eCommerce Specialists, Web Designers

  • Does this service integrate with any other apps?
  • Google Analytics, Wordpress, Shopify, Joomla, Magento

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
Stockholm
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses TrackingDesk
  • Personal
  • Freelance
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Funnel.io
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Zarget
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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