Compare Traaqr vs Quantcast vs Quaero CDP

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91%
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70%
67%

Crozscore:

58%
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30%
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Software Description:

Traaqr is an Ad-Tech platform powered by AI. We help businesses with online/offline (call-based) lead activities, increase sales & reduce advertising costs by using advanced attribution & artificial intelligence.

We've created the first fully automated platform to track online/ offline sales activities with the same precision as e-commerce transactions and then use this data to improve advertising ROI through machine learning & artificial intelligence.

For Example, our MVP client reduced monthly advertising costs by 34% while increasing monthly revenue by as much as 53.7%

Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Software Description:

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.

Features:

  • Forecasting
  • Analytics
  • Multi-Account
  • Email Integration
  • Dashboard
  • Budgeting
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Keyword Tracking
  • Multi-User
  • Notifications
  • Conversion Tracking
  • API

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Features:

  • Scheduling
  • Dashboard
  • Forecasting
  • A/B Testing
  • Data Visualization
  • API
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Lead Scoring
  • Notifications
  • Data Import
  • Conversion Tracking
  • Data Export
  • Audience Targeting

Summary:

    No key features associated with this application.

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Summary:

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs

Lite

$39.00
1 server(s) / month
Included in plan:
  • 10 Number Credits
  • 500 Minute Credits

Pro

$139.00
1 server(s) / month
Included in plan:
  • 20 Number Credits
  • 2,500 Minute Credits

Elite

$999.00
Included in plan:
  • 200 Number Credits
  • 25,000 Minute Credits
  • Group Accounts
  • Multiple Billing Options

Agency

$999.00
1 server(s) / month
Included in plan:
  • Custom Number Credits
  • Custom Minute Credits
  • Group Accounts
  • Multiple Billing Options
  • Whitelabel and Resell

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, it does.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, it does.

  • What is this service generally used for?
  • Traaqr is used to close the loop between online activities and the offline sales they generate and connect the customer journey across channels.

  • Does this service integrate with any other apps?
  • Yes! Salesforce.com, Hubspot CRM, Zoho CRM, Five 9, Hubspot Marketing, Google Analytics, AdWords, Facebook, Bing Ads

  • What are some applications this service is commonly used in tandem with?
  • Salesforce.com, Hubspot CRM, Zoho CRM, Five 9, Hubspot Marketing, Google Analytics, AdWords, Facebook, Bing Ads

  • Does this service offer an API?
  • Not currently, but it will become publicly available soon.

  • Who are the main user groups of this service?
  • Digital agencies and digital marketing managers (at large digital advertisers) are the main users of Traaqr. I.e. anyone who has to track online to offline (call-based) sales and attribute those sales to their online advertising and marketing efforts.

  • What platforms does this service support?
  • Traaqr installs with a snippet of Javascript code and integrates with multiple CRM (Salesforce.com, Hubspot CRM, Zoho CRM), Call Center (Five 9), Marketing Automation (Hubspot Marketing), Analytics(Google Analytics) and Ad (AdWords, Facebook, Bing Ads) Platforms. And more are being added every day.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

FAQs:

    What are some applications this service is commonly used in tandem with?
  • Campaign Management software
    email service providers
    SAS
    R
    Python
    Scala
    Spark

  • What platforms does this service support?
  • Hadoop Amazon Web Services SQL Server

  • Who are the main user groups of this service?
  • Direct marketers
    Digital marketers
    Data Scientists
    Business Analysts

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer guides, tutorials and or customer support?
  • Yes

  • Does this service integrate with any other apps?
  • yes, too many to mention

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Analyzing customer behavior
    Segmenting and targeting customers
    Increasing customer engagement and value
    Managing complex customer data from multiple systems

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Traaqr
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
Traaqr is currently offered in North America, expansion to other areas is in the works.

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Quaero CDP
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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