Compare Traaqr vs AudienceReport vs Quantcast

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57%
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24%
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Crozscore:

56%
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Crozscore:

86%
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78%
67%
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Software Description:

Traaqr is an Ad-Tech platform powered by AI. We help businesses with online/offline (call-based) lead activities, increase sales & reduce advertising costs by using advanced attribution & artificial intelligence.

We've created the first fully automated platform to track online/ offline sales activities with the same precision as e-commerce transactions and then use this data to improve advertising ROI through machine learning & artificial intelligence.

For Example, our MVP client reduced monthly advertising costs by 34% while increasing monthly revenue by as much as 53.7%

Software Description:

AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.

Software Description:

With Quantcast, enterprises can analyze data to better understand the behavior of their customers. The platform consists of two modules: Quantcast Measure, the audience measurement solution and Quantcast Advertise for reaching the targeted audience.

Quantcast utilizes data, such as the number of mobile app users, visits, and page views, to assess its digital reach and identify the ideal customer. This way, users get valuable information, like brand preferences, favorite shows, workplaces, and more, by merging offline with online audience's behaviors. Other data that is helpful is the demographic structure, mobile apps installation, and user retention.

Quantcast's Sales Enabler platform offer following features: Custom Persona Builder, for creating the custom persona that comes across RFPs; Audience Reports, for audience validation; Unlimited Content Segments, for providing data for specific sectors; and Third-Party Data in Content Segments, for combining offline behaviors with online data.

Features:

  • Forecasting
  • Analytics
  • Multi-Account
  • Email Integration
  • Dashboard
  • Budgeting
  • Social-Media Integration
  • External Integrations
  • Link Tracking
  • Keyword Tracking
  • Multi-User
  • Notifications
  • Conversion Tracking
  • API

Features:

  • Data Visualization
  • Dashboard
  • Analytics
  • Multi-User
  • Marketing Automation
  • Brand Management
  • Conversion Tracking
  • API

Features:

  • Dashboard
  • A/B Testing
  • Data Visualization
  • Notifications
  • Data Export
  • Audience Targeting
  • Analytics
  • External Integrations
  • API

Summary:

    No key features associated with this application.

Summary:

  • Campaign Measurement done right. Track your digital campaigns across all platforms and devices.

  • Learn which channels are best at reaching your target group and see how reach builds up.

  • Integration with TV metrics and the major digital distribution channels.

Summary:

  • Compete audience demographic analysis

  • Measure audience trends and usage

  • Measure audience for specific content

  • Audience interests/ lifestyle reports

  • Multi-platform analysis - web sites & mobile apps

  • Analyzing return visits

  • Audience geographic data

  • Data from +100 million web and mobile platforms

  • Competitor website traffic comparison

Lite

$39.00
1 server(s) / month
Included in plan:
  • 10 Number Credits
  • 500 Minute Credits

Pro

$139.00
1 server(s) / month
Included in plan:
  • 20 Number Credits
  • 2,500 Minute Credits

Elite

$999.00
Included in plan:
  • 200 Number Credits
  • 25,000 Minute Credits
  • Group Accounts
  • Multiple Billing Options

Agency

$999.00
1 server(s) / month
Included in plan:
  • Custom Number Credits
  • Custom Minute Credits
  • Group Accounts
  • Multiple Billing Options
  • Whitelabel and Resell

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, it does.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, it does.

  • What is this service generally used for?
  • Traaqr is used to close the loop between online activities and the offline sales they generate and connect the customer journey across channels.

  • Does this service integrate with any other apps?
  • Yes! Salesforce.com, Hubspot CRM, Zoho CRM, Five 9, Hubspot Marketing, Google Analytics, AdWords, Facebook, Bing Ads

  • What are some applications this service is commonly used in tandem with?
  • Salesforce.com, Hubspot CRM, Zoho CRM, Five 9, Hubspot Marketing, Google Analytics, AdWords, Facebook, Bing Ads

  • Does this service offer an API?
  • Not currently, but it will become publicly available soon.

  • Who are the main user groups of this service?
  • Digital agencies and digital marketing managers (at large digital advertisers) are the main users of Traaqr. I.e. anyone who has to track online to offline (call-based) sales and attribute those sales to their online advertising and marketing efforts.

  • What platforms does this service support?
  • Traaqr installs with a snippet of Javascript code and integrates with multiple CRM (Salesforce.com, Hubspot CRM, Zoho CRM), Call Center (Five 9), Marketing Automation (Hubspot Marketing), Analytics(Google Analytics) and Ad (AdWords, Facebook, Bing Ads) Platforms. And more are being added every day.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center.

  • Who are the main user groups of this service?
  • Main users of Quantcast are brands, agencies, and publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as an audience measurement solution.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Google Tag Manager, Cyfe, LiveRamp.

  • Does this service offer an API?
  • Yes, it offers API.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
87
Followers:
250

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
San Francisco
Employees:
501-1000
Likes:
Followers:

Other:

Who uses Traaqr
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
Traaqr is currently offered in North America, expansion to other areas is in the works.

Other:

Who uses AudienceReport
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Quantcast
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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