TechTarget is a media company that focuses on providing technology content and targeted advertising. They offer intent data services that capture user behavior and engagement across their network of technology-specific websites. TechTarget's intent data helps technology marketers identify and prioritize potential buyers based on their content consumption, search behavior, and interactions with technology-related content.
About ZoomInfo
ZoomInfo gives a persistently refreshed, privacy-first database that empowers sales and marketing teams with accurate B2B contact and company intelligence.
With ZoomInfo companies will be able to associate with decision-makers in any industry or job function and sharpen their focus on specific accounts. It likewise gives access to more straightforward phone and email addresses, priced by quote.
It provides records segmented by industry, organization area and size, income, title, work capacity, and other utilized criteria. An additional feature is a possibility to source top candidates, with access to important information fundamental for success.
Through access to all this segmented data users can integrate with CRM, Sales, and Marketing Automation systems to execute hyper-targeted campaigns and more effectively close deals.
About Nudge
Nudge is a content-first dashboard that gives marketers a holistic view of all their clicks, content, and sentiment.
The dashboard enables unprecedented transparency into content marketing by providing proprietary content-first metrics as well as data from all major social networks. This feedback loop ensures your team is able to adjust, rework, improve your content experiences, in order to achieve your goals.
There are lots of words for content. Custom, Email, Influencer, Native, Owned, OTT, Paid, Sponsored, Social, Creative. To us it's all content and there's only once place for it. We call it Nudge.
Features
Analytics
API
Audience Targeting
Contact Management
Conversion Tracking
Dashboard
Data Export
Data Import
External Integrations
Lead Management
Lead Scoring
Multi-User
Notifications
Third-Party Plugins/Add-Ons
Features
A/B Testing
Analytics
API
Conversion Tracking
Customer Management
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Inventory Tracking
Keyword Tracking
Link Tracking
Multi-User
Notifications
Project Management
SEO
Supplier Management
Dashboards
Reports
Visualization
Features
A/B Testing
Analytics
API
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Keyword Tracking
Link Tracking
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Summary
No key features associated with this application.
Summary
Advanced prospecting functionality
Targeted lists of B2B contacts
Deeper insight into B2B database
Enhancements for the database
Data integrations
CRM standardization
Summary
Sentiment - see how people feel about your content.
Content ROI - with a better sense of where you are, align your team to hit objectives.
Consumption metrics - see how users scroll and drop off your content. See data down to the second.
Traffic data - not all clicks are created equal. See where people come from and how long they stay.
Macro vs micro views - see how all your content is doing. Zoom in like never before to each piece of content.
Team collaboration - integrate data into your workflows. Share dashboard links internally. Get data & content teams talking.
Distributed Content - measure content across your site and partners.
FAQs
No FAQs associated with this application.
FAQs
Does this service offer multi-user capability (e.g. teams)?
Yes.
Does this service offer guides, tutorials and or customer support?
Support offered includes Phone, Email, and Webinars.
What platforms does this service support?
Predominantly web-based platforms.
What are some applications this service is commonly used in tandem with?
It is commonly used in tandem with CRM/Marketing automation software.
Does this service offer an API?
ZoomInfo offers an API.
What is this service generally used for?
It is used as a B2B contact database.
Who are the main user groups of this service?
Main users of ZoomInfo include professionals in sales, marketing, recruiting, and finance in companies of all sizes.
Does this service integrate with any other apps?
It integrates with:
Zoho CRM, LinkedIn, MS Office Suite, SalesForce, Microsoft Dynamic, Sugar CRM, Hoover, Outreach, ClientSpace, Tray, and more.
FAQs
What is this service generally used for?
To get a holistic view of your content data, from traffic sources, consumption metrics, to attribution.
Traffic - use data & insights to inform content creation.
Consumption - get instant feedback.
ROI - adjust, rework, improve.
Does this service offer an API?
Yes, there are a few levels of API access:
Retrieve metrics for internal dashboards.
Activate the data in your marketing automation or internal collaboration.
Pull data for internal models and analysis.
What are some applications this service is commonly used in tandem with?
You have a browser tab for email, for chat, for sales, for social. Now you have one for content.
Does this service integrate with any other apps?
Yes, Nudge offers integrations from content management systems, brand surveys, tag managers, to advertising platforms. Examples include YouTube, Wordpress, Facebook, Instagram, Twitter, Google Tag Manager, Nativo, DoubleClick, and many more.
Does this service offer guides, tutorials and or customer support?
Yes, we have a complete knowledge base for the most commonly asked questions, and it also offers customer support.
Does this service offer multi-user capability (e.g. teams)?
Yes, the platform is very flexible. For example, you can have a master account with a lot of sub-accounts, if you were using Nudge across many clients or sites.
Who are the main user groups of this service?
Our self serve model is best suited for: Content marketers, startups, ecommerce, indie agencies, trade publishers.
Our enterprice offering is best suited for: Fortune500 brands, content studios, agencies, media.
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