Compare Target Circle vs AppNexus vs Adroll

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71%
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26%
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Crozscore:

90%
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58%
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Crozscore:

81%
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Software Description:

Target Circle delivers advertising technology for the performance marketing industry that enables online marketers to sell and buy clean quality traffic directly on its border-less marketplace. Aiming to increase the performance advertising share of the online advertising spend, Target Circle develops best in class white label solutions for ad networks, agencies and advertisers to manage all their offers and traffic sources across mobile and desktop in one place.

The offer management is built to accommodate the highest tracking, targeting, ads management, segmentation, and pricing complexity. Unrestricted access to a shared, global traffic source base, customizable reports, continuous fraud monitoring and compliant billing complete the technology suite. Target Circle's technology is crafted with perfect connectivity in mind, giving special emphasis to remote platform use via API and third-party integrations to attribution, analytics and fraud tools.

As a technology partner for some of the world's largest brands like Trivago, Plarium, and Pokerstars, and ad networks like ironSource, Airpush, and AppLift, Target Circle meets the highest requirements with regards to complexity, scale, speed, and reliability. Headquartered in Oslo, Norway, with 5 offices worldwide, Target Circle powers, standardizes and unites the mobile and desktop performance marketing industry on one shared self-serve platform.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

AdRoll belongs to digital marketing service category, with a particular accent on retargeting, advertising, prospecting, and social media.

Users of this platform are able to set up, develop and distribute ads, as well as convert visitors into customers. All of that using main ad networks and social media.

Ads are being distributed across various devices, and are analyzed by leading measurement services. Another feature is advertising personalization, based on user's history and preferences.

Features:

  • Password & Access Management
  • Lead Management
  • Link Tracking
  • Keyword Tracking
  • Audience Targeting
  • Notifications
  • Scheduling
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Marketing Automation
  • Multi-User
  • Data Import
  • External Integrations
  • Data Export
  • Data Visualization
  • Conversion Tracking
  • API
  • Brand Management

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Email Integration
  • Scheduling
  • Data Export
  • Notifications
  • API
  • Marketing Automation
  • Dashboard
  • Data Visualization
  • External Integrations
  • Social-Media Integration
  • Multi-User
  • Audience Targeting
  • Conversion Tracking

Summary:

    No key features associated with this application.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Web retargeting

  • Dynamic LiquidAds

  • Cross-device, cross-platform ads

  • Flexible segmentation

  • Transparent analytics

  • Expert optimization

  • Advanced conversion tracking rules

  • Group users

  • Over 300 intent signals

  • Reports & Analytics

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What platforms does this service support?
  • This is web-based platform.

  • Does this service offer an API?
  • Yes, there are APIs offered.

  • Who are the main user groups of this service?
  • Users of AdRoll are advertisers in small and medium businesses, as well as big brands.

  • Does this service integrate with any other apps?
  • AdRoll integrates with: Marketo, MailChimp, HubSpot, Shopify, Zapier, Campaign Monitor, Configio, Miva, Funnel, etc,

  • What are some applications this service is commonly used in tandem with?
  • It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • It is used as retargeting and prospecting platform.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Live Chat, Tickets, Video Tutorials.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
26
Followers:

Publisher:

Founded:
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Based in:
New York
Employees:
1001-5000
Likes:
6.03k
Followers:
31k

Publisher:

Founded:
-
Based in:
-
Employees:
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Likes:
Followers:

Other:

Who uses Target Circle
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Adroll
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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