Compare Target Circle vs AdEspresso vs AppNexus

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58%
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83%
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Target Circle screenshot view 5 more AdEspresso screenshot view 4 more AppNexus screenshot view 5 more

Software Description:

Target Circle delivers advertising technology for the performance marketing industry that enables online marketers to sell and buy clean quality traffic directly on its border-less marketplace. Aiming to increase the performance advertising share of the online advertising spend, Target Circle develops best in class white label solutions for ad networks, agencies and advertisers to manage all their offers and traffic sources across mobile and desktop in one place.

The offer management is built to accommodate the highest tracking, targeting, ads management, segmentation, and pricing complexity. Unrestricted access to a shared, global traffic source base, customizable reports, continuous fraud monitoring and compliant billing complete the technology suite. Target Circle's technology is crafted with perfect connectivity in mind, giving special emphasis to remote platform use via API and third-party integrations to attribution, analytics and fraud tools.

As a technology partner for some of the world's largest brands like Trivago, Plarium, and Pokerstars, and ad networks like ironSource, Airpush, and AppLift, Target Circle meets the highest requirements with regards to complexity, scale, speed, and reliability. Headquartered in Oslo, Norway, with 5 offices worldwide, Target Circle powers, standardizes and unites the mobile and desktop performance marketing industry on one shared self-serve platform.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Features:

  • Password & Access Management
  • Lead Management
  • Link Tracking
  • Keyword Tracking
  • Audience Targeting
  • Notifications
  • Scheduling
  • Dashboard
  • Third-Party Plugins/Add-Ons
  • Marketing Automation
  • Multi-User
  • Data Import
  • External Integrations
  • Data Export
  • Data Visualization
  • Conversion Tracking
  • API
  • Brand Management

Features:

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Summary:

    No key features associated with this application.

Summary:

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Pricing:

  • Credit card required: N/A
  • Base: $49, up to $3,000 Facebook Ads Spending.
    Premium: $149, up to $10,000 Facebook Ads Spending.
    Elite: $299, up to $25,000 Facebook Ads Spending.
    They have a 14-day free trial for all three pricing plans.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

  • What is this service generally used for?
  • AdEspresso is used as a Facebook ads manager.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

Publisher:

Founded:
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Based in:
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Employees:
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Publisher:

Founded:
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Based in:
Milan
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Other:

Who uses Target Circle
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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