Compare Talu vs TrendKite vs Google Analytics

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Crozscore:

49%
what is this?
22%
interest falling

Crozscore:

84%
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78%
40%
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Crozscore:

92%
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92%
87%
Talu screenshot view 5 more TrendKite screenshot view 4 more Google Analytics screenshot view 3 more

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Features:

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support?
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
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Based in:
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Employees:
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Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.41k
Followers:
2.81k

Publisher:

Founded:
1998
Based in:
-
Employees:
myself only
Likes:
26.6m
Followers:
1.04m

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.
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