It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.
Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.
Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.
Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.
Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.
Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.
Beautiful responsive design that works just as well on a phone as it does on the desktop.
Web-based app that works in all modern browsers.
Unlimited free stories during 30-day Free Trial.
Easy, free sharing of stories with anyone you choose.
Story types for social media, web traffic and campaign tracking, with more on the way.
Human-readable marketing analytics stories (reports) that provide better insights for better marketing.
Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.
Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.
Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.
Online help, tutorials and support: Gain advice from experts to get data-driven quickly.
Starting from: $39.00/month
Credit card required: No
30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
Agency pricing/white-label in development.
Who are the main user groups of this service?
Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.
What is this service generally used for?
Talu provides visibility to efforts and surfaces insights for better marketing.
What platforms does this service support?
Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.
What are some applications this service is commonly used in tandem with?
It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.
Does this service integrate with any other apps?
Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.
Does this service offer an API?
Currently we do not have an open API, but this is in our product roadmap.
Does this service offer multi-user capability (e.g. teams)?
Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.
Does this service offer guides, tutorials and or customer support?
Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.