Compare Talu vs Google Analytics vs Amplitude

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Talu screenshot view 5 more Google Analytics screenshot view 3 more Amplitude screenshot view 2 more

Software Description:

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Software Description:

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description:

Amplitude is a web and mobile analytics solution, that enables marketers to get data from the ‘behavioural layer’. It provides individual data points to get all relevant information about users' activities on the web.

Companies can better understand how users are navigating their application, in order to answer questions about further development strategy. It also features real-time analytics, cross-platform tracking, high-level security and customer support.

This software helps organizations target potential clients and examine funnels, get better retention, and increase revenue. Amplitude is developed for product teams which want to get several levels deeper analytics and find actionable insights to strategize their product development.

Features:

Features:

  • Referral Tracking
  • Analytics
  • Forecasting
  • Dashboard
  • Data Import
  • SEO
  • Data Visualization
  • Multi-User
  • Conversion Tracking
  • Keyword Tracking
  • API
  • Multi-Site
  • Data Export
  • Notifications
  • A/B Testing
  • Link Tracking
  • External Integrations

Features:

  • Multi-App
  • Data Visualization
  • Conversion Tracking
  • External Integrations
  • Data Import
  • Notifications
  • Multi-User
  • A/B Testing
  • Dashboard
  • Data Export
  • API
  • Analytics

Summary:

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Summary:

  • Decide what you want to analyze and customise your reports.

  • Analyze your social media programmes and understand your success.

  • Analyse the impact of mobile on your business.

  • Learn how your advertising is performing on social, mobile, search and display ads.

Summary:

  • Real-Time Reporting

  • Hourly Segmentation

  • Data and Graph Annotations

  • Unlimited Data History & User Accounts

  • Powerful Behavioral Reports

  • Custom Data Volume

  • Custom SLAs & Packages

  • Dashboard Email Reporting

  • Team-Based Permissions

  • A/B Testing Integrations

Pricing:

  • Starting from: $39.00/month
  • Credit card required: No
  • 30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
    Agency pricing/white-label in development.

Free

Free
Included in plan:
  • Unlimited User Accounts
  • Core Analytics
  • Unlimited Data History
  • Up to 10 million User Actions (Per Month)
  • Upgrade Path to Custom Data Volume Plans

Enterprise

$995.00
Monthly Subscription
Included in plan:
  • Powerful Behavioral Reports
  • Dedicated Customer Success
  • Implementation Support
  • Advanced Security & Compliance
  • Custom Data Volume
  • Custom SLAs & Packages

FAQs:

    Who are the main user groups of this service?
  • Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

  • What is this service generally used for?
  • Talu provides visibility to efforts and surfaces insights for better marketing.

  • What platforms does this service support?
  • Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

  • Does this service integrate with any other apps?
  • Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

  • Does this service offer an API?
  • Currently we do not have an open API, but this is in our product roadmap.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer an API?
  • Yes, Amplitude offers the HTTP API.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What are some applications this service is commonly used in tandem with?
  • This service is mostly used in tandem with marketing automation applications.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support.

  • Does this service integrate with any other apps?
  • Integrations: Adjust, appboy, AppsFlyer, branch, Chartio, Kahuna, Kochava, Looker, mparticle, Tune, Mode, Optimizely, Outbound, Periscope, Tableau, Tenjin, Urban Airship.

  • What is this service generally used for?
  • This service is used for web and mobile analytics.

  • What platforms does this service support?
  • This is a web-based platform.

  • Who are the main user groups of this service?
  • Users of Amplitude are SMEs and large enterprises.

Publisher:

Founded:
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Based in:
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Employees:
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Publisher:

Founded:
1998
Based in:
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Employees:
myself only
Likes:
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Publisher:

Founded:
-
Based in:
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Employees:
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Likes:
Followers:

Other:

Who uses Talu
  • Personal
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Google Analytics
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
  • WinPhone
  • Blackberry
Languages:
Chinese, Ukrainian, Turkish, Thai, Swedish, Swahili, Spanish, Russian, Portuguese, Polish, Norwegian, Dutch, Korean, Japanese, Italian, Indonesian, Hungarian, Hebrew, Irish, French, Finnish, English, German, Danish, Czech, Arabic
Regional Restrictions:
No restrictions.

Other:

Who uses Amplitude
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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