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About Taboola

Taboola is an online sponsored content network that enables advertisers to distribute their content on premium media. It works as a native placement platform on publishing websites.

Taboola is a web-based content discovery and marketing service, intended to be used by publishers, writers, and media businesses. It connects companies with their targeted audience via right content published on websites and social media posts. Taboola helps business owners increase the brand awareness for both B2B and B2C targeting options, to reach bigger audiences and convert more leads.

For publishers, the platform offers simple but functional control panel with reporting section and section for blocking a certain content. Taboola Feed module delivers the scrolling newsfeed, while Newsroom allows editorial and audience teams to improve content with actionable data insights, A/B testing, and alerts. When it comes to reporting, there are two options: revenue summary and interaction funnel.

The payment is on CPC (Cost per Click) basis.


  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration


  • Advertisement management

  • Audience engagement monitoring

  • Audience tracking

  • Complete end to end personalization

  • Comprehensive reporting

  • Content repository

  • Dashboard views

  • Drip campaigns

  • Dynamic content

  • Email automation


    What platforms does this service support?
  • This is a web-based software.

  • What is this service generally used for?
  • This service is generally used for content amplification on media websites.

  • Who are the main user groups of this service?
  • Main users of Taboola are advertisers in companies of all sizes, and publishers.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with Wordpress.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Integrations: Funnel, WordPress, Facebook, Opera, PocketMath, Quantcast, BlogHer, Pandora, Turn, Vox, Media, Yahoo!, Site Scout, CBS Interactive, Amazon Media Group, Pocket Media, SAY Media.

  • Does this service offer an API?
  • Yes, it offers an API.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Online Support, Phone Support, Video Tutorials, Webinars, Help Center.

Vendor Information

Based in:


Who uses Taboola
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
English, Chinese, French, German, Hebrew, Japanese, Thai, Portuguese, Spanish, Russian
Regional Restrictions:
No restrictions.
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