Supermetrics is a marketing data platform that allows you to connect all of your marketing data and send it to any destination of choice. Whether you're looking to easily navigate data in Google Sheets, visualize it in Power BI or Looker Studio, or store it in a data warehouse, Supermetrics is here to ensure that you're always in control of your marketing data.
About Funnel
Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.
Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.
Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.
API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
Navigate your marketing data effortlessly: Connect with over 150+ different marketing platforms and use the data in a reporting tool of your choice. Connect sources without ever leaving your report.
Easier data management: Transform raw marketing data into structured, enriched information that is analysis-ready
Centralize your marketing data: Centrally stored marketing data is always available. Get started with Supermetrics Storage and scale seamlessly to a data warehouse as your needs evolve.
Speed up time to insights with reporting templates: Supermetrics reporting templates visualizes your performance with a few clicks. Customize the templates to fit your needs and wow your stakeholders.
Blend multiple marketing channels together: Make sure you’re alway seeing the big picture. Combine data from several platforms such as Facebook Ads and Google Ads.
Summary
All your advertising data and conversion data in one place.
Funnel collects and send all your advertising data wherever you want it.
Pricing
Essential
$29.00
1 user(s) / month
Included in plan:
3 data sources * 1 user * 1 team 3 accounts per data source * Weekly data refreshes
Standard support
Reporting templates
Single sign-on (SSO)
Generative AI integrations
Core
$159.00
3 user(s) / month
Included in plan:
Everything from Essentials
27 data sources * 3 users * 1 team 8 accounts per data source * Daily data refreshes
Enterprise
$899.00
Customer Number of users, Multiple Team Access
Included in plan:
Custom # of accounts per data source Hourly & on-demand data refreshes
Premium support
Customer Success Manager and personal success plan
API access
Data warehousing
Data transformation
Offline data import
Supermetrics data storage
Multi-team management
Reporting templates & Charts
Single sign-on (SSO)
Generative AI integrations
Pricing
Basic
$199.00
1 user(s) / month
FAQs
Does this service integrate with any other apps?
In addition to the destinations above, we also have 150+ Direct integrations with marketing platforms.
Our most popular are:
Meta Suite (All paid, organic, analytics & insights)
Google Suite (All paid, organic, analytics & insights)
Microsoft Suite (All paid, organic, analytics & insights)
LinkedIn
Shopify
TikTok
Amazon Suite
Indeed
Klaviyo
Pinterest
Spotify
SproutSocial
and so much more. Check out our data sources on our website to see a full list.
What platforms does this service support?
In addition to the destinations above, we also have 150+ Direct integrations with marketing platforms.
Our most popular are:
Meta Suite (All paid, organic, analytics & insights)
Google Suite (All paid, organic, analytics & insights)
Microsoft Suite (All paid, organic, analytics & insights)
LinkedIn
Shopify
TikTok
Amazon Suite
Indeed
Klaviyo
Pinterest
Spotify
SproutSocial
and so much more. Check out our data sources on our website to see a full list.
Does this service offer an API?
Yes. Using the API you can pull data from all external data sources and push them into Supermetrics.
Who are the main user groups of this service?
Any B2C or B2B company that's looking to understand marketing data will benefit from Supermetrics. Similarly we also work with Marketing Agencies who are helping clients to understand their marketing insights and prove ROI.
What is this service generally used for?
Marketing reporting and Analytics, Marketing Data Management, Data Transformations, and Marketing Data Insights.
What are some applications this service is commonly used in tandem with?
Supermetrics allowers users to send data to a destination of their choice. These most commonly include:
* Google Sheets
* PBI
* Looker Studio
* Excel
* Data warehouses (BigQuery, SnowFlake, Azure, Redshift, AmazonS3, etc.)
Does this service offer multi-user capability (e.g. teams)?
Yes.
Does this service offer guides, tutorials and or customer support?
Yes.
FAQs
Does this service integrate with any other apps?
Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.
Does this service offer an API?
Yes.
Does this service offer guides, tutorials and or customer support?
Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.
What are some applications this service is commonly used in tandem with?
Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.
Does this service offer multi-user capability (e.g. teams)?
Yes.
What platforms does this service support?
All platforms. Funnel is a web-based app.
What is this service generally used for?
Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.
Who are the main user groups of this service?
Online marketers, agencies, ecommerce companies, subscription businesses and brands.
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