Supermetrics is a marketing data platform that allows you to connect all of your marketing data and send it to any destination of choice. Whether you're looking to easily navigate data in Google Sheets, visualize it in Power BI or Looker Studio, or store it in a data warehouse, Supermetrics is here to ensure that you're always in control of your marketing data.
About Audiense
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.
Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy.
Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation.
What are we trying to solve?
1. Traditional consumer research is time-consuming, static and very expensive.
2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based
3. Brand strategy & personalisation have become very tactical at the expense of performance marketing
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
Navigate your marketing data effortlessly: Connect with over 150+ different marketing platforms and use the data in a reporting tool of your choice. Connect sources without ever leaving your report.
Easier data management: Transform raw marketing data into structured, enriched information that is analysis-ready
Centralize your marketing data: Centrally stored marketing data is always available. Get started with Supermetrics Storage and scale seamlessly to a data warehouse as your needs evolve.
Speed up time to insights with reporting templates: Supermetrics reporting templates visualizes your performance with a few clicks. Customize the templates to fit your needs and wow your stakeholders.
Blend multiple marketing channels together: Make sure you’re alway seeing the big picture. Combine data from several platforms such as Facebook Ads and Google Ads.
Summary
Identify and understand any audience, no matter how specific or unique it is.
Social Consumer Segmentation
Great data-foundation to Persona development
Influencer and Sponsorship selection
Media planning in the cookie-less world (e.g. contextual advertising strategy)
Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data
Pricing
Essential
$29.00
1 user(s) / month
Included in plan:
3 data sources * 1 user * 1 team 3 accounts per data source * Weekly data refreshes
Standard support
Reporting templates
Single sign-on (SSO)
Generative AI integrations
Core
$159.00
3 user(s) / month
Included in plan:
Everything from Essentials
27 data sources * 3 users * 1 team 8 accounts per data source * Daily data refreshes
Enterprise
$899.00
Customer Number of users, Multiple Team Access
Included in plan:
Custom # of accounts per data source Hourly & on-demand data refreshes
Premium support
Customer Success Manager and personal success plan
API access
Data warehousing
Data transformation
Offline data import
Supermetrics data storage
Multi-team management
Reporting templates & Charts
Single sign-on (SSO)
Generative AI integrations
Pricing
Marketing Intelligence Report
$3,575.00
1 user(s) / year
Included in plan:
Reports adapted to your needs
Audience Intelligence Report
$6,500.00
1 user(s) / year
Included in plan:
Key intelligence on any strategy
Audiense Insights Platform
$15,600.00
1 user(s) / year
Included in plan:
12 Insights reports
Advanced Audience Manager
Additional reports purchased separately
FAQs
Does this service integrate with any other apps?
In addition to the destinations above, we also have 150+ Direct integrations with marketing platforms.
Our most popular are:
Meta Suite (All paid, organic, analytics & insights)
Google Suite (All paid, organic, analytics & insights)
Microsoft Suite (All paid, organic, analytics & insights)
LinkedIn
Shopify
TikTok
Amazon Suite
Indeed
Klaviyo
Pinterest
Spotify
SproutSocial
and so much more. Check out our data sources on our website to see a full list.
What platforms does this service support?
In addition to the destinations above, we also have 150+ Direct integrations with marketing platforms.
Our most popular are:
Meta Suite (All paid, organic, analytics & insights)
Google Suite (All paid, organic, analytics & insights)
Microsoft Suite (All paid, organic, analytics & insights)
LinkedIn
Shopify
TikTok
Amazon Suite
Indeed
Klaviyo
Pinterest
Spotify
SproutSocial
and so much more. Check out our data sources on our website to see a full list.
Does this service offer an API?
Yes. Using the API you can pull data from all external data sources and push them into Supermetrics.
Who are the main user groups of this service?
Any B2C or B2B company that's looking to understand marketing data will benefit from Supermetrics. Similarly we also work with Marketing Agencies who are helping clients to understand their marketing insights and prove ROI.
What is this service generally used for?
Marketing reporting and Analytics, Marketing Data Management, Data Transformations, and Marketing Data Insights.
What are some applications this service is commonly used in tandem with?
Supermetrics allowers users to send data to a destination of their choice. These most commonly include:
* Google Sheets
* PBI
* Looker Studio
* Excel
* Data warehouses (BigQuery, SnowFlake, Azure, Redshift, AmazonS3, etc.)
Does this service offer multi-user capability (e.g. teams)?
Yes.
Does this service offer guides, tutorials and or customer support?
Yes.
FAQs
Does this service offer an API?
Yes.
Does this service offer guides, tutorials and or customer support?
You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support...
What is this service generally used for?
Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool.
Who are the main user groups of this service?
The main users of this service are marketers, consumer researchers and agencies.
Does this service integrate with any other apps?
Our Audience Connect product has integrations with Hootsuite & Buffer.
Audiense Insights can be used
What platforms does this service support?
This is web-based platform.
Does this service offer multi-user capability (e.g. teams)?
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