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Software Description

This is a customer intelligence platform used by customer-led companies. The platform comes with the Relationship Memory function which connects existing knowledge with attitudinal data that users accumulate from insight community.

Leaders from the world’s largest companies have made it clear: to boost revenue, increase profitability and build customer loyalty, you must make decisions with an understanding of customer actions, attitudes, and opinions. Vision Critical enables business users to create engaged and safe communities of customers to gather real-time actionable consumer intelligence. It is performed through a branded community website that engages the audience and enables them to share ideas and attain continuous insight.


  • Customer Management
  • Scheduling
  • Dashboard
  • Notifications
  • Data Visualization


  • Build Communities and Engage Members

  • Advanced Recruitment Tools

  • Progressive Profiling

  • Deep Audience Segmentation

  • Target and Run Activities

  • Real-Time Community Engagement Metrics

  • Advanced Search Functionality

  • Sparq Authoring

  • Survey Templates

  • Private Discussion Boards


    Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Email Support, Phone Support, and Knowledge Base.

  • What platforms does this service support?
  • This is a cloud-based software.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Main users of Vision Critcal are large and customer-centric enterprises.

  • Does this service offer an API?
  • No.

  • What is this service generally used for?
  • This service is generally used as a cloud-based customer intelligence platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with social media and CRM platforms.


Based in:


Who uses Sparq
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
French, German, English
Regional Restrictions:
No restrictions.
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