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About Sparq

Sparq is a customer insights platform that uncovers actionable customer data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. The platform translates customer attributes like motivation, preference, and beliefs into agile, actionable data points that improve customer understanding. These deeper insights deliver new value such as new placement, product, pricing, and promotional opportunities, as well as improve customer acquisition, rate of retention, and customer satisfaction. Through continued engagement, collected insights offer an increasingly optimized experience turning consent data from facts and figures into tangible, actionable insights while maintaining privacy boundaries and meeting regulations.


  • API
  • Calendar Management
  • Chat
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Lead Management
  • Lead Scoring
  • Multi-User
  • Notifications
  • Scheduling
  • Call Tracking
  • Click-to-Dial
  • Net Promoter Score


  • Build Communities and Engage Members

  • Advanced Recruitment Tools

  • Progressive Profiling

  • Deep Audience Segmentation

  • Target and Run Activities

  • Real-Time Community Engagement Metrics

  • Advanced Search Functionality

  • Sparq Authoring

  • Survey Templates

  • Private Discussion Boards


    Does this service integrate with any other apps?
  • Yes, we have a whole App Center including systems like Salesforce, Marketo, HubSpot, SurveyGizmo, Userzoom, LivingLens, and more.

  • Who are the main user groups of this service?
  • Market researchers, insight professionals, CX professionals, executives, product teams, marketers, and data scientists use Sparq.

  • What platforms does this service support?
  • Sparq, our customer insights platform

  • What are some applications this service is commonly used in tandem with?
  • Leverage our self-service integrations from our App Center for managing, surveying, and augmenting activities with your other systems like Salesforce, Marketo, HubSpot, and more. We also support API and DMP integrations so you can integrate your Sparq data with other systems of record.

  • Does this service offer guides, tutorials and or customer support?
  • Help Center, Email Support, Phone Support, Knowledge Base, Vision Critical Academy, Professional Services, Research Services, Technical Services

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • This service is generally used as a cloud-based customer intelligence platform.

Vendor Information

Based in:


Who uses Sparq
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
English, French, German, Chinese, Czech, Danish, Dutch, Finnish, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese
Regional Restrictions:
No restrictions.
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