Compare SimpleHeatmaps vs Google Analytics vs Mixpanel

Software Description

The simplest & fastest way to see how customers are interacting with your website.

Track clicks, mouse movement, and scrolls with no impact to user experience. View beautiful heatmaps right on the page to see how customers are interacting with your site. Analyze heatmaps for desktops, tablets, and mobile devices. SimpleHeatmaps automatically detects device types and generates appropriate heatmaps for different device types.

Build with a purpose We do one thing and we do it well. Stop using products that offer a hundred different tools that don't work well. SimpleHeatmaps is simple, fast, and eay to use. No bells and whistles necessary.

Features:

• CLICK HEATMAPS - See what users are (or aren't) clicking on. Improve primary action placement and styling. *ATTENTION HEATMAPS - Attention heatmaps show you what users are looking at by tracking mouse movement.
• SCROLL HEATMAPS - See how far users are scrolling and what content is going unseen.
• OPEN DATA - Download CSV data files for heatmaps for your own use.
• DEVICE SEGMENTATION - View all your heatmaps segmented by device type: desktop, tablet, and mobile.
• HEATMAP MANAGEMENT - Save & group heatmaps into folders to compare page changes over time.
• URL RULES - Write complex url rules using regular expresions to group pages together into one heatmap.
• BLOCK IPS - Prevent specific IPs from adding data to your heatmaps.

Software Description

Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.

Google Analytics is the most widely used website statistics service. The basic service is available free of charge.

Software Description

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Features

• Data Visualization
• A/B Testing
• SEO
• Analytics
• Multi-Site

Features

• Referral Tracking
• Analytics
• Forecasting
• Dashboard
• Data Import
• SEO
• Data Visualization
• Multi-User
• Conversion Tracking
• Keyword Tracking
• API
• Multi-Site
• Data Export
• Notifications
• A/B Testing
• Link Tracking
• External Integrations

Features

• Data Visualization
• Scheduling

Summary

• The simplest & fastest way to see how customers are interacting with your website.

• Track clicks, mouse movement, and scrolls with no impact to user experience.

• Analyze heatmaps for desktops, tablets, and mobile devices.

• SimpleHeatmaps automatically detects device types and generates appropriate heatmaps for different device types.

• Identify where users are clicking on your website, and where they aren't.

• Identity what users are paying attention to based on mouse movement analysis.

• Identity exactly what percentage of users scroll down to see content on your page.

Summary

• Decide what you want to analyze and customise your reports.

• Analyze your social media programmes and understand your success.

• Analyse the impact of mobile on your business.

• Learn how your advertising is performing on social, mobile, search and display ads.

Summary

• Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

• Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

• Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

• Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Pricing

• Starting from: $19.99/month
• Credit card required: No
• 1. Small - $19/m
  2. Medium - $49/m
  3. Large - $99/m
  4. X-Large - $149/m
  5. Enterprise - Contact Us

FAQs

Does this service offer multi-user capability (e.g. teams)?

• Yes

Who are the main user groups of this service?

• SAAS companies and web design/development agencies.

What is this service generally used for?

• SimpleHeatmaps makes it dead simple to generate different types of heatmaps to help analyze how visitors are using your site.

Does this service offer guides, tutorials and or customer support?

• Yes

What platforms does this service support?

• Web

What are some applications this service is commonly used in tandem with?

• Google Analytics, Optimizely, Mixpanel

FAQs

No FAQs associated with this application.

FAQs

No FAQs associated with this application.

Publisher

Publisher

Publisher

Other

• Startups
• SMEs
• Agencies
• Enterprises

• Web App

Other

• Personal
• Freelance
• Startups
• SMEs
• Agencies
• Enterprises

• Web App
• Windows

• iOS
• Android
• WinPhone
• Blackberry

Other