Compare SEMrush vs HubSpot vs Funnel.io

SEMrush

 1164 ratings SEO & SEM

HubSpot

 261 ratings CRM
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91%
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83%
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83%
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interest rising
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About SEMrush

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 6,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

Our platform helps marketers learn about their competitors and their own digital marketing campaigns. See the keywords your competitors are ranking for, which ads they are running, what they spend on each ad, how much traffic they receive (thus portraying how successful that ad is), and much more. We also offer backlinks, position tracking, and site audit tools as well as custom reports and API.

About HubSpot

HubSpot is a complete marketing and sales automation tool that covers a fast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing.
HubSpot features the inbound marketing concept through its own marketing. According to CRMSearch. It promotes a message of 'publish your way in' and practices what it preaches as a prolific creator of content, including blog posts, social media posts, white papers, and webinars.
It can be used to create landing pages, calls-to-action, to get SEO tips, and it acts as a content management system enabling users to update their website content.

About Funnel.io

Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.

Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.

Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.

API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Features

  • 2-Factor Authentication
  • API
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Sales Automation
  • Pipeline Management

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score

Summary

  • Uncover Your Competitors’ Ad Strategies and Budget.

  • Find the right keywords for SEO and PPC campaigns.

  • Check your site’s health with our SEO analysis tool.

  • Conduct a deep backlink analysis.

  • See competitors’ best keywords, and much more.

  • Get the traffic analytics of your competitors

Summary

  • Blogging, landing page, analytics, CRM, email, and sales automation tools all in one app

  • Users get valuable insights on every contact by combining their conversations with customers and the parts of the site they've visited with their CRM data

  • Enables its users to learn what content performs best, and how to improve every part of their site

  • Provides phone support or personalized training to help teams get the most out of Hubspot.

  • On HubSpot Dashboard users see all contacts, leads, marketing performance, landing pages, blogging activity and more at a glance.

  • Gives its users a detailed profile of their contacts such as professional history, where they live, mutual contacts, email history and more. Includes email tracking.

Summary

  • All your advertising data and conversion data in one place.

  • Funnel collects and send all your advertising data wherever you want it.

Pricing

Pro

$99.95
1 user(s) / month
Included in plan:
  • 3000 reports per day
  • 10 000 results per report
  • 250 keyword metrics updates per month
  • Mobile ranking
  • 500 SEO ideas units

Guru

$199.95
1 user(s) / month
Included in plan:
  • 5 000 Reports per day
  • 30 000 Results per report
  • 1000 Keyword metrics updates per month
  • Historical data
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Business

$399.95
1 user(s) / month
Included in plan:
  • 50 000 Results per report
  • 10 000 Reports per day
  • 5 000 Keyword metrics updates per month
  • Historical data
  • Product listing ads
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Pricing

  • Credit card required: No
  • Basic: $200/month, 100 Contacts + 100 per 1k extra.
    Pro: $800/month, 1,000 Contacts + 50 per 1k extra.
    Enterprise: $2400/month, 10,000 Contacts + 10 per 1k extra.
    30-day free trial.

Pricing

Basic

$199.00
1 user(s) / month

FAQs

    Does this service offer guides, tutorials and or customer support?
  • SEMrush supports users worldwide in different languages. We have SEMrush Academy, webinars and ebooks that allow getting basic and deep knowledge about the product, SEO and other directions of digital marketing.

  • Who are the main user groups of this service?
  • digital marketers
    SEO and SEM specialists
    Content marketers
    Social media marketers

  • Does this service offer an API?
  • Our API provides the possibility to view our data. There are analytics and projects API. Analyze competitive strategies in organic and paid search, their display ads, and backlinks. Launch projects to track any keyword or domain at any location and get daily updates on websites’ position changes.

FAQs

    Who are the main user groups of this service?
  • Users of HubSpot are marketers and sales teams in companies of all sizes.

  • What is this service generally used for?
  • It is generally ised for Inbound Marketing.

  • What platforms does this service support?
  • HubSpot is a web-based platform, and its mobile version runs on native apps for Android, an iOS.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with: LiveChat, Wrike, Freshdesk, Ambassador, LoginRadius, Driftrock Flow.

  • Does this service integrate with any other apps?
  • This service integrates with: GoToWebinar, Salesforce Sales Cloud, SurveyMonkey, Wistia, Zapier, Shopify, RelateIQ, Membrain, Microsoft Dynamics CRM Online, Snapengage, SugarCRM.

  • Does this service offer an API?
  • It offers and RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

FAQs

    Does this service integrate with any other apps?
  • Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.

  • What are some applications this service is commonly used in tandem with?
  • Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes.

  • What platforms does this service support?
  • All platforms. Funnel is a web-based app.

  • What is this service generally used for?
  • Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.

  • Who are the main user groups of this service?
  • Online marketers, agencies, ecommerce companies, subscription businesses and brands.

Vendor Information

Founded:
2008
Based in:
Feasterville Trevose
Employees:
51-200
Likes:
Followers:

Vendor Information

Founded:
2006
Based in:
Cambridge
Employees:
1001-5000
Likes:
Followers:
815k

Vendor Information

Founded:
-
Based in:
Stockholm
Employees:
11-50
Likes:
Followers:
21

Other

Who uses SEMrush
  • Personal
  • Freelance
  • Startups
  • Agencies
  • Enterprises
Languages:
English, Italian, Spanish, Portuguese
Regional Restrictions:
No restrictions.

Other

Who uses HubSpot
  • Personal
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.

Other

Who uses Funnel.io
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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