Compare SEMrush vs Ahrefs vs HubSpot

SEMrush

 1106 ratings SEO & SEM

Ahrefs

 319 ratings SEO & SEM

HubSpot

 659 ratings SEO & SEM
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Crozscore

91%
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Crozscore

90%
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Crozscore

86%
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About SEMrush

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 6,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

Our platform helps marketers learn about their competitors and their own digital marketing campaigns. See the keywords your competitors are ranking for, which ads they are running, what they spend on each ad, how much traffic they receive (thus portraying how successful that ad is), and much more. We also offer backlinks, position tracking, and site audit tools as well as custom reports and API.

About Ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

  • Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords
  • Link Building: find the strongest backlink opportunities in your niche
  • Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
  • Website Audit: find what SEO issues your website has and learn how to fix them
  • Content Research: discover the most popular content on any topic and find the best ideas for your own content
  • Rank Tracking: track your search rankings along with your competitors'
  • Mentions Monitoring: get email alerts every time you or your brand in mentioned online.

Ahrefs database has 8 billion keywords and 421 billion indexed pages. That is why Ahrefs is able to provide maximum data and accuracy to its users.

About HubSpot

HubSpot is a complete marketing and sales automation tool that covers a fast array of features and capabilities. The software can be used to carry out, track and measure all your online marketing activities such as blogging, email marketing, and social media marketing.
HubSpot features the inbound marketing concept through its own marketing. According to CRMSearch. It promotes a message of 'publish your way in' and practices what it preaches as a prolific creator of content, including blog posts, social media posts, white papers, and webinars.
It can be used to create landing pages, calls-to-action, to get SEO tips, and it acts as a content management system enabling users to update their website content.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Summary

  • Uncover Your Competitors’ Ad Strategies and Budget.

  • Find the right keywords for SEO and PPC campaigns.

  • Check your site’s health with our SEO analysis tool.

  • Conduct a deep backlink analysis.

  • See competitors’ best keywords, and much more.

  • Get the traffic analytics of your competitors

Summary

  • Free Ahrefs Webmaster Tools for any website owner

  • No need to be an SEO pro thanks to easy-to-understand UI, tutorials and educational materials

  • Database of more than 8 billion keywords and 421 billion indexed pages for maximum accuracy

Summary

  • Blogging, landing page, analytics, CRM, email, and sales automation tools all in one app

  • Users get valuable insights on every contact by combining their conversations with customers and the parts of the site they've visited with their CRM data

  • Enables its users to learn what content performs best, and how to improve every part of their site

  • Provides phone support or personalized training to help teams get the most out of Hubspot.

  • On HubSpot Dashboard users see all contacts, leads, marketing performance, landing pages, blogging activity and more at a glance.

  • Gives its users a detailed profile of their contacts such as professional history, where they live, mutual contacts, email history and more. Includes email tracking.

Pricing

Pro

$99.95
1 user(s) / month
Included in plan:
  • 3000 reports per day
  • 10 000 results per report
  • 250 keyword metrics updates per month
  • Mobile ranking
  • 500 SEO ideas units

Guru

$199.95
1 user(s) / month
Included in plan:
  • 5 000 Reports per day
  • 30 000 Results per report
  • 1000 Keyword metrics updates per month
  • Historical data
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Business

$399.95
1 user(s) / month
Included in plan:
  • 50 000 Results per report
  • 10 000 Reports per day
  • 5 000 Keyword metrics updates per month
  • Historical data
  • Product listing ads
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Pricing

Ahrefs Webmaster Tools

Free
Included in plan:
  • Access to Site Audit and Site Explorer

Lite

$99.00
1 user(s) / month
Included in plan:
  • Check the pricing page for all features and limits

Standard

$179.00
1 user(s) / month
Included in plan:
  • Check the pricing page for all features and limits

Advanced

$399.00
3 user(s) / month
Included in plan:
  • Check the pricing page for all features and limits

Agency

$999.00
5 user(s) / month
Included in plan:
  • Check the pricing page for all features and limits

Pricing

  • Credit card required: No
  • Basic: $200/month, 100 Contacts + 100 per 1k extra.
    Pro: $800/month, 1,000 Contacts + 50 per 1k extra.
    Enterprise: $2400/month, 10,000 Contacts + 10 per 1k extra.
    30-day free trial.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • SEMrush supports users worldwide in different languages. We have SEMrush Academy, webinars and ebooks that allow getting basic and deep knowledge about the product, SEO and other directions of digital marketing.

  • Who are the main user groups of this service?
  • digital marketers
    SEO and SEM specialists
    Content marketers
    Social media marketers

  • Does this service offer an API?
  • Our API provides the possibility to view our data. There are analytics and projects API. Analyze competitive strategies in organic and paid search, their display ads, and backlinks. Launch projects to track any keyword or domain at any location and get daily updates on websites’ position changes.

FAQs

    Does this service offer an API?
  • Yes

  • What is this service generally used for?
  • Competitive research and growing your organic traffic

  • Who are the main user groups of this service?
  • Website owners, marketing professionals, SEO experts, in-house marketing teams, marketing agencies

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Ahrefs has many free learning resources, video tutorials, how-to guides, one of the most popular SEO blogs and 24/5 support available.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes

FAQs

    Who are the main user groups of this service?
  • Users of HubSpot are marketers and sales teams in companies of all sizes.

  • What is this service generally used for?
  • It is generally ised for Inbound Marketing.

  • What platforms does this service support?
  • HubSpot is a web-based platform, and its mobile version runs on native apps for Android, an iOS.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with: LiveChat, Wrike, Freshdesk, Ambassador, LoginRadius, Driftrock Flow.

  • Does this service integrate with any other apps?
  • This service integrates with: GoToWebinar, Salesforce Sales Cloud, SurveyMonkey, Wistia, Zapier, Shopify, RelateIQ, Membrain, Microsoft Dynamics CRM Online, Snapengage, SugarCRM.

  • Does this service offer an API?
  • It offers and RESTful API.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Vendor Information

Founded:
2008
Based in:
Feasterville Trevose
Employees:
51-200
Likes:
Followers:

Vendor Information

Founded:
2011
Based in:
Singapore
Employees:
11-50
Likes:
Followers:

Vendor Information

Founded:
2006
Based in:
Cambridge
Employees:
1001-5000
Likes:
Followers:

Other

Who uses SEMrush
  • Personal
  • Freelance
  • Startups
  • Agencies
  • Enterprises
Languages:
English, Italian, Spanish, Portuguese
Regional Restrictions:
No restrictions.

Other

Who uses Ahrefs
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Chinese, Russian, German, Spanish, Portuguese, Italian, Japanese, French, Dutch, Polish, Swedish, Turkish
Regional Restrictions:
No restrictions.

Other

Who uses HubSpot
  • Personal
  • Startups
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Regional Restrictions:
No restrictions.
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