Compare Semrush vs BrightLocal vs SpyFu

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About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

  • Over 800 million unique domains monitored for 142 geo databases
  • Over 43 trillion backlinks
  • 21 billion keywords
  • Over 10 million users who have tried Semrush

About BrightLocal

BrightLocal's all-in-one platform is used worldwide by SMBs, multi-location businesses, and marketing agencies.

Want to get ahead in local marketing? Don't waste time jumping between tools. With BrightLocal you can:

  • UNDERSTAND YOUR RANKINGS: Track local search rankings

  • IMPROVE SITE PERFORMANCE: Audit sites for local SEO

  • MAXIMIZE CITATIONS: Clean up and build local business listings

  • MANAGE YOUR REPUTATION: Monitor and generate online reviews

  • REPORT TO CLIENTS: Create white-label reports

About SpyFu

Spyfu is an SEO research service that is able to find competitor's keywords, including the PPC, and keywords they buy. The tool comes in a comprehensive package, along with a user-friendly and straightforward interface.

The principle of SpyFu is simple: a user types a competitor's domain address in the search bar and gets all data he needs to spy his SEO and SEM campaign: Monthly Domain Overview, Competition, Competitor Shared Keywords, Top Keywords, Top AdWords Buy Recommendations, Adwords History, Organic Ranking History, and Inbound Links (Backlinks).

Thanks to this platform, users are able to see how well their site performs in their given niche compared to their rivals. It suggests directions on how to steer the SEO campaign, and how to drive clicks for more effective marketing. Moreover, SpyFu detects all bad keywords, so they are eliminated in order to get best keyword choice available.

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration

Summary

  • See competitors’ best keywords, and much more.

  • Conduct a deep backlink analysis.

  • Find the right keywords for SEO and PPC campaigns.

  • Get the traffic analytics of your competitors

  • Check your site’s health with our Site Auditor.

  • Uncover Your Competitors’ Ad Strategies and Budget.

  • Check your and your competitors daily rankings.

  • Find topic and create SEO optimized content with the Semrush Content Platform.

Summary

  • Monitor local search rankings

  • Geo-grid rank tracking

  • Request reviews from customers

  • Respond to incoming reviews in one place

  • Track online business listings

  • Report back to clients with white-label reports

  • Generate leads for your agency

  • Build citations with Citation Builder campaigns

  • Submit to data aggregators with Citation Builder campaigns

Summary

  • Domain Searches

  • Keyword Searches

  • Backlinks Searches

  • Organic Keywords

  • Paid Keywords

  • Data Exports

  • Unlimited Backlink Results

  • Export Advanced Contact Info

  • Filter Sales Leads

  • In-Depth SEO Reports

Pricing

Pro

$119.95
1 user(s) / month
Included in plan:
  • 3000 reports per day
  • 10 000 results per report
  • 250 keyword metrics updates per month
  • Mobile ranking
  • 500 SEO ideas units

Guru

$229.95
1 user(s) / month
Included in plan:
  • 5 000 Reports per day
  • 30 000 Results per report
  • 1000 Keyword metrics updates per month
  • Historical data
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Business

$449.95
1 user(s) / month
Included in plan:
  • 50 000 Results per report
  • 10 000 Reports per day
  • 5 000 Keyword metrics updates per month
  • Historical data
  • Product listing ads
  • Mobile ranking
  • Multitargeting
  • Branded pdf reports

Pricing

Single Business

$29.00
1 user(s) / month
Included in plan:
  • 3 Local Search Ranking Reports
  • 3 Citation Tracker Reports
  • 10 Google My Business Audits
  • 1 Local SEO Audit Report
  • 3 Monitor Reviews
  • 1 Get Reviews

Multi Business

$49.00
1 user(s) / month
Included in plan:
  • 6 Local Search Ranking Reports
  • 6 Citation Tracker Reports
  • 30 Google My Business Audits
  • 6 Local SEO Audit Reports
  • 6 Monitor Reviews
  • 1 Get Reviews
  • Agency Lead Generator
  • Google Analytics Integration
  • Facebook & Twitter Integration
  • White-label Reports & Emails

SEO Pro

$79.00
1 user(s) / month
Included in plan:
  • 100 Local Search Ranking Reports
  • 50 Citation Tracker Reports
  • 100 Google My Business Audits
  • 20 Local SEO Audit Reports
  • 50 Monitor Reviews
  • 5 Get Reviews
  • Agency Lead Generator
  • Google Analytics Integration
  • Facebook & Twitter Integration
  • White-label Reports & Emails
  • Google Mobile Rank Tracking
  • Competitor Tracking
  • Full API Access

Just Reviews

$8.00
per location per month
Included in plan:
  • Monitor reviews
  • Get reviews
  • Showcase reviews
  • White label reports and emails
  • Review inbox

Pricing

Basic

$33.00
1 user(s) / month
Included in plan:
  • Unlimited search results - see all the data.
  • Unlimited data exports - all you can eat.
  • Unlimited domain overview PDF's.
  • 250 sales leads & domain contacts.
  • 5k weekly tracked keyword rankings.
  • 10k top lists results.

Professional

$58.00
1 user(s) / month
Included in plan:
  • 50k top lists results.
  • 15k weekly tracked keyword rankings.
  • 500 sales leads & domain contacts.
  • 10k API rows returned.
  • Custom branded reporting.

Team

$199.00
1 user(s) / month
Included in plan:
  • 2000 sales leads & domain contacts.
  • 75k top lists results.
  • 40k weekly tracked keyword rankings.
  • 5 user logins.

FAQs

    Does this service integrate with any other apps?
  • Google Analytics
    Google Data Studio
    Google Search Console
    Google Business Profile
    Facebook Ads

  • Who are the main user groups of this service?
  • Digital marketers
    SEO and SEM specialists
    Small Business owners
    Bloggers and content creators
    Content marketers
    Social media marketers
    Agencies
    Copywriters
    Strategists

  • Does this service offer an API?
  • Our API provides the possibility to view our data. Semrush offers 2 API packages: standard and Traffic Analytics. Standard API includes analytics and projects API. Analyze competitive strategies in organic and paid search, their display ads, and backlinks. Launch projects to track any keyword or domain at any location and get daily updates on websites’ position changes. Traffic Analytics API is sold separately.

  • Does this service offer guides, tutorials and or customer support?
  • Semrush supports users worldwide in different languages. We have Semrush Academy, webinars and ebooks that allow getting basic and deep knowledge about the product, SEO and other directions of digital marketing. We also have a Knowledge Base with Semrush tools tips and tricks.

FAQs

    Does this service integrate with any other apps?
    • Google My Business
    • Google Analytics
    • Twitter
    • Facebook
  • What is this service generally used for?
  • Local SEO and local marketing including:
    * Managing online reputation (reviews)
    * Tracking local rankings
    * Monitoring citations
    * Building citations

  • Does this service offer guides, tutorials and or customer support?
  • Yes. BrightLocal provides:
    * 24/7 support (phone, live chat, email, tickets, social media)
    * Help Center with hundreds of articles and videos to support users
    * Ongoing webinars to provide useful tips
    * Weekly blog content

  • Who are the main user groups of this service?
    • SMBs, including service-area businesses and local brick-and-mortar stores.
    • Multi-location businesses.
    • SEO and marketing agencies.

FAQs

    What is this service generally used for?
  • SpyFu is used as a competitive intelligence tool for search marketers.

  • Who are the main user groups of this service?
  • Main users of SpyFu are online marketers in SMEs, large enterprises, and markteting agencies. SpyFu is also a great keyword research tool for new websites.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Tutorials, Videos, Live Support, Email Support.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • What are some applications this service is commonly used in tandem with?
  • It is mostly used in tandem with SEO tools.

  • Does this service offer an API?
  • Yes, it offers URL API.

  • What platforms does this service support?
  • This is a web-based service.

  • Does this service integrate with any other apps?
  • No.

Vendor Information

Founded:
2008
Based in:
Feasterville Trevose
Employees:
51-200
Likes:
Followers:
243k

Vendor Information

Founded:
2008
Based in:
Brighton
Employees:
51-200
Likes:
Followers:
14.4k

Vendor Information

Founded:
-
Based in:
Scottsdale
Employees:
11-50
Likes:
Followers:
6.82k

Other

Who uses Semrush
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English, Italian, Spanish, Portuguese, French, German
Regional Restrictions:
No restrictions.

Other

Who uses BrightLocal
  • Freelance
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other

Who uses SpyFu
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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