Compare Segment vs SessionCam vs TrendKite

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Crozscore:

87%
what is this?
100%
55%
no significant changes

Crozscore:

77%
what is this?
90%
44%
no significant changes

Crozscore:

81%
what is this?
41%
interest rising
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Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction. This shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam also aggregates recorded data to generate heatmaps and analyse conversion funnels.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Features:

Features:

  • Data Visualization
  • Analytics
  • API

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Form Analytics - Watch recordings of customer drop-off at any point to understand the reasons for abandonment

  • Funnels - Build conversion funnels to assess drop-off between form pages

  • Heatmaps - Create dramatic illustrations of your users 'in-page' behaviour

  • Session Replay - Watch recordings of customers using your website

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Pricing:

  • Starting from: $50.00/month
  • Credit card required: N/A
  • Free 21-day trial. Monthly plans available from $50 per month. Enterprise Level - ideal for larger websites.

FAQs:

    No FAQs associated with this application.

FAQs:

    Who are the main user groups of this service?
  • Digital marketing and CRO professionals looking to improve the customer journey on their websites. Typically large brands with a focus on e-commerce.

  • What is this service generally used for?
  • To identify usability issues and improve conversion rates.

  • What platforms does this service support?
  • Browser based only (incl mobile)

  • What are some applications this service is commonly used in tandem with?
  • Analytics packages, A/B testing software, Voice of the Customer platforms

  • Does this service integrate with any other apps?
  • Google Analytics, Adobe Site Catalyst, Optimizely, Maxymiser, Olark. Wordpress

  • Does this service offer an API?
  • Yes

  • Does this service offer multi-user capability (e.g. teams)?
  • Multiple users can access the same account with shared functionality

  • Does this service offer guides, tutorials and or customer support?
  • Yes, 4 levels of customer support backed up by an on-line ticket system, including a wiki and how-to guides and videos.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
2015
Based in:
Norwich
Employees:
51-200
Likes:
Followers:
1.48k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.52k
Followers:
2.84k

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses SessionCam
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
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