Compare Segment vs TrendKite vs Siteimprove

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Crozscore:

86%
what is this?
100%
55%
no significant changes

Crozscore:

81%
what is this?
40%
interest falling

Crozscore:

83%
what is this?
61%
48%
interest falling
Segment screenshot TrendKite screenshot view 4 more Siteimprove screenshot view 2 more

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations.

Find out why more than 7,000 organizations around the world practice DPO using the Siteimprove Intelligence Platform at siteimprove.com.

Features:

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

  • Link Tracking
  • Keyword Tracking
  • Conversion Tracking
  • Data Import
  • Data Visualization
  • External Integrations
  • Audience Targeting
  • API
  • Data Export
  • Dashboard
  • Analytics
  • SEO
  • Notifications

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Time On Site Tracking

  • Site Search Tracking

  • Pageview Tracking

  • Multiple Site Management

  • Event-based notifications

  • Uptime Reporting

  • Availability Testing

  • Goal Tracking

  • User Interaction Tracking

  • Roles Management

Subscription


1 user(s) / month
Included in plan:
  • Content Suite
  • Analytics Suite

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service integrate with any other apps?
  • Wordpress, DNN, Kentico, Percussion, Drupal, Magento, Sitecore, Umbraco, eZ and EPiServer and more. See full list https://siteimprove.com/en/product/cms-plugin. Also integrates with Tableau and Jira

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community Support, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Who are the main user groups of this service?
  • Main users of Siteimprove are marketing & communications teams in SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • What is this service generally used for?
  • It is generally used as a website monitoring platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with CMS platforms.

  • Does this service offer an API?
  • Yes, it offers REST API.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
9.71k
Followers:
20.3k

Publisher:

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Followers:

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Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Siteimprove
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Danish, Finnish, Norwegian, Spanish, German, Swedish, Italian, Dutch, English, Portuguese, Japanese, French
Regional Restrictions:
No restrictions.
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