Compare Segment vs Siteimprove vs Mixpanel

More Information More Information More Information

Crozscore:

86%
what is this?
100%
55%
interest falling

Crozscore:

83%
what is this?
61%
48%
interest falling

Crozscore:

89%
what is this?
87%
62%
interest falling
Segment screenshot Siteimprove screenshot view 2 more Mixpanel screenshot view 3 more

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform provides eye-opening insights that empower you and your team to create higher quality content, drive better traffic, measure digital performance, and work towards regulatory compliance—all from one place. Siteimprove is also proud to offer best-in-class technical support, academy courses, services, and technology integrations.

Find out why more than 7,000 organizations around the world practice DPO using the Siteimprove Intelligence Platform at siteimprove.com.

Software Description:

Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.

Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.

Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.

Features:

Features:

  • Link Tracking
  • Keyword Tracking
  • Conversion Tracking
  • Data Import
  • Data Visualization
  • External Integrations
  • Audience Targeting
  • API
  • Data Export
  • Dashboard
  • Analytics
  • SEO
  • Notifications

Features:

  • Data Visualization
  • Scheduling

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Time On Site Tracking

  • Site Search Tracking

  • Pageview Tracking

  • Multiple Site Management

  • Event-based notifications

  • Uptime Reporting

  • Availability Testing

  • Goal Tracking

  • User Interaction Tracking

  • Roles Management

Summary:

  • Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.

  • Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.

  • Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.

  • Online help, tutorials and support: Gain advice from experts to get data-driven quickly.

Subscription


1 user(s) / month
Included in plan:
  • Content Suite
  • Analytics Suite

FAQs:

    No FAQs associated with this application.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • Yes

  • Does this service integrate with any other apps?
  • Wordpress, DNN, Kentico, Percussion, Drupal, Magento, Sitecore, Umbraco, eZ and EPiServer and more. See full list https://siteimprove.com/en/product/cms-plugin. Also integrates with Tableau and Jira

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community Support, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Who are the main user groups of this service?
  • Main users of Siteimprove are marketing & communications teams in SMEs and large enterprises.

  • What platforms does this service support?
  • This is a web-based platform.

  • What is this service generally used for?
  • It is generally used as a website monitoring platform.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with CMS platforms.

  • Does this service offer an API?
  • Yes, it offers REST API.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
2009
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Siteimprove
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
Italian, Japanese, Dutch, Norwegian, Portuguese, Spanish, Swedish, French, English, Danish, German, Finnish
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
Back to top