From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.
Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.
- easily extensible
- works with a variety of data sources
- enables end users to modify report templates directly in the browser
- can render to HTML as well as export to PDF and Excel entirely client-side with no server roundtrip
Customers are SaaS businesses needing a user-friendly web-based reporting solution as part of their product offering, as well as internal development teams building web applications for internal consumption.
Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.
Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.
Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.
API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.
Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.
Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.
Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.
Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.
Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.
Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.
No key features associated with this application.
All your advertising data and conversion data in one place.
Funnel collects and send all your advertising data wherever you want it.
1 user(s) / month
No FAQs associated with this application.
No FAQs associated with this application.
Does this service integrate with any other apps?
Yes it does. Funnel integrates with multiple apps out of the box e.g. Google BigQuery, Amazon Redshift, Google Data Studio, Google Analytics to name a few.
Does this service offer an API?
Does this service offer guides, tutorials and or customer support?
Yes. Funnel offers guides, tutorials and world class personal customer support for all of our clients.
What are some applications this service is commonly used in tandem with?
Google Analytics, Google BigQuery, Amazon Redshift / S3, BI systems and advertising platforms.
Does this service offer multi-user capability (e.g. teams)?
What platforms does this service support?
All platforms. Funnel is a web-based app.
What is this service generally used for?
Funnel is generally used to automate data gathering from all advertising platforms and Google Analytics and to automate reporting.
Who are the main user groups of this service?
Online marketers, agencies, ecommerce companies, subscription businesses and brands.