Compare Segment vs Intutel

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Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

Intutel is a market intelligence cloud - a suite of monitoring & analytics tools to help brands/ marketers/market research companies to analyze a brand's overall online presence or to assess an industry.

  1. Social Media Monitoring:
  • audience insights: follower growth, most engaging users, influencers in your fans
  • post analysis: by day, hour, type of posts, optimal time,
  • user post analysis: response times, top posts from customers, sentiment analysis
  • brand strategy: timeline of popular topics
  • competitive benchmark: compare engagement metrics across competitors
  1. Search Monitoring:

Intutel Search Monitoring supports keyword rank tracking for 2 major search engines Google & Bing.

  • Accurate Assessment - We process millions of keywords every day to present you a more accurate industry benchmark of competitors, their strategies and to spot keyword opportunities for you.
  • Multi-Device Support - We can track SERP results by Desktop, Tablet or Mobile device of your choice
  • Local SEO Tracking - We can not only track location specific search results but also extract map result positions
  • Structured data - Search results today are richer than just position, know what is being highlighted on your listing or of competitors as rich snippets be it reviews, offers, prices
  • Higher Scale - We can track thousands of keywords on your account every day at an affordable price.
  1. Web Intelligence:

Intutel web intelligence supports tracking of brand positioning, conversations, and sentiment analysis

  • Engagement Metrics - Know your brand position across web, search, social markets.
  • Competition Benchmark - Know the industry benchmark and competitor landscape across search and social platforms.
  • Share of Voice - Know the audience perception and association of your brand and products.
  • Topic & Sentiment Analysis - Listen to the social audience with detailed sentiment analysis to create a better brand experience.

->How can Brands use Intutel

  1. Dedicated online market research for Quick and precise ‘pulse of the market’ information
  2. Augment traditional Monthly Reports with online insights (using a pull-based research) for brand association, positioning.
  3. Regular health check of brands or listening to customers across
  4. all online channels.

->How can Marketers use Intutel

  1. Seamless monitoring and measure of digital marketing efforts using dashboards & reports.
  2. Understand competition, the intensity of digital efforts and marketing strategies.
  3. Listening to customers across channels, a better understanding of the industry to devise a cross-channel marketing plan.



  • Data Export
  • Marketing Automation
  • Social-Media Integration
  • Brand Management
  • Analytics
  • Forecasting
  • Data Import
  • Dashboard
  • SEO
  • Multi-User
  • Data Visualization
  • Keyword Tracking


  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.


  • Market Reach through Digital

  • Measure Impact of Marketing Campaigns

  • Competitive Intelligence

  • Industry Insights

  • Product Launches

  • Competition Benchmarking

  • Campaign Monitoring

  • Social Listening

  • Brand Association

Starter-Social Analytics

5 user(s) / month
Included in plan:
  • 1 Brand
  • 4 Channels
  • 3 Competitors per Brand

Basic-Social Analytics

15 user(s) / month
Included in plan:
  • 3 Brands
  • 4 Channels
  • 3 Competitors per Brand

Professional- Social Analytics

unlimited user(s) / month
Included in plan:
  • 5 Brands
  • 4 Channels
  • 5 Competitors per Brand


unlimited user(s) / month
Included in plan:
  • 10 Brands
  • 4 Channels
  • 5 Competitors per Brand

Starter- Search Monitoring

1 user(s) / month
Included in plan:
  • 200 Keywords
  • Upto 20 Keyword Positions
  • 2000 Max Hits
  • 2 Competitors
  • 1 Campaign

Basic- Search Monitoring

1 user(s) / month
Included in plan:
  • 2000 Keywords
  • Upto 30 Keyword Positions
  • 20,000 Max Hits
  • 5 Competitors
  • 5 Campaign

Professional- Search Monitoring

3 user(s) / month
Included in plan:
  • 5000 Keywords
  • Upto 50 Keyword Positions
  • 150,000 Max Hits
  • 10 Competitors
  • 20 Campaign

Enterprise- Search Monitoring

10 user(s) / month
Included in plan:
  • 10000 Keywords
  • Upto 100 Keyword Positions
  • 1,000,000 Max Hits
  • Unlimited Competitors
  • Unlimited Campaign


    No FAQs associated with this application.


    Does this service offer multi-user capability (e.g. teams)?
  • Yes. For more info check our pricing packages

  • Does this service offer guides, tutorials and or customer support?
  • Yes, we provide guides, tutorials and customer support with in-app messaging, mail as well as call support

  • What platforms does this service support?
  • Windows
    Web App

  • What is this service generally used for?
  • Intutel is an integrated market intelligence suite to enable better decisions in marketing. We transform brand & customer conversations into decision intelligence around owned, earned & paid media.

    “Intutel Search” helps marketers accelerate growth from organic & paid search by finding the right keyword segments to target. It allows monitoring of keywords, competition benchmark and industry assessment by segments/categories.

    “Intutel Social” provides deep dive analytics for a brand across social media platforms in one place.

    “Intutel Intelligence” provides user perception of a product, brand or its marketing message. It extends the benefits of social intelligence for a brand to consumer chatter in the industry across the web in all formats - reviews, forums, blogs, news & search.

  • Who are the main user groups of this service?
  • Our analytics and monitoring tools are used by marketing managers at small to medium businesses. We also have few agencies who have white-labeled the product. Respective account managers use the product for their clients.

    Intutel Web Intelligence is being used by market research companies and large agencies to assist their clients in brand positioning, measuring campaign success and to assess new markets before launch. The report created by them is eventually consumed by brand managers.


Based in:
San Francisco


Based in:


Regional Restrictions:
No restrictions.


Who uses Intutel
  • Startups
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Regional Restrictions:
No restrictions.
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