Compare Segment vs TrendKite vs Hotjar

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Crozscore:

86%
what is this?
100%
55%
interest falling

Crozscore:

81%
what is this?
40%
interest falling

Crozscore:

88%
what is this?
86%
56%
no significant changes
Segment screenshot TrendKite screenshot view 4 more Hotjar screenshot view 2 more

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Hotjar is the first cloud-based tool to give you unlimited insights from your web and mobile sites. With one simple affordable plan you can generate insights on an unlimited number of websites – and make these available to an unlimited number of users.

Using Hotjar, you can now reveal true website user behaviour and experiences with one central tool - giving you the big picture of how you can improve your site's UX and conversion rates. All your data, reports and data are securely stored in the cloud and are accessible at lightning speed.

Features:

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Heatmaps

  • Feedback and Exit Polls

  • Conversion Funnel Analysis

  • Form Abandonment Analysis

  • Visitor Session Platback

  • Proactive Chat

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
9.61k
Followers:
20.2k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
9.53k
Followers:
2.99k

Publisher:

Founded:
2014
Based in:
Sliema
Employees:
11-50
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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