Compare Segment vs Hotjar vs Heap

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Crozscore:

88%
what is this?
100%
54%
interest falling

Crozscore:

88%
what is this?
86%
55%
interest falling

Crozscore:

85%
what is this?
55%
interest rising
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Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

Hotjar is the first cloud-based tool to give you unlimited insights from your web and mobile sites. With one simple affordable plan you can generate insights on an unlimited number of websites – and make these available to an unlimited number of users.

Using Hotjar, you can now reveal true website user behaviour and experiences with one central tool - giving you the big picture of how you can improve your site's UX and conversion rates. All your data, reports and data are securely stored in the cloud and are accessible at lightning speed.

Software Description:

Heap is a solution developed primarily for medium and enterprise businesses that need to measure users' action on a web or mobile app. It automatically captures every customer touchpoint, like clicks, taps, swipes, and page views.

Right after installation, Heap starts gathering every user action automatically. It offers a very powerful analysis feature, that captures every visitor's interaction with the website, literally getting every clicks. This way, website and mobile apps owners get real-time data that can be used for better understanding of user flow and dropoff.

There are custom properties that can be attributed to visitors, repeated across sessions, so visitors can be tagged with email addresses, total revenue, payment plans. You can search for a specific visitor, to analyze their historical actions, and assign them to a specific tag. This way, you can measure conversion and set funnel filters.

Features:

Features:

Features:

  • API
  • Keyword Tracking
  • Dashboard
  • Conversion Tracking
  • External Integrations
  • Data Visualization
  • Analytics

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Heatmaps

  • Feedback and Exit Polls

  • Conversion Funnel Analysis

  • Form Abandonment Analysis

  • Visitor Session Platback

  • Proactive Chat

Summary:

  • Data Capture

  • Custom User Property Assignment

  • Custom Event Tracking

  • Real-Time Insights

  • Direct Data Access

  • Event Visualizer

  • Conversion Funnel Creation

  • Retention Reporting

  • Retroactive Stats

  • User-Level Activity Streams

Basic

Free
Included in plan:
  • Every Analysis Feature
  • 5,000 Sessions per Month
  • Email Support
  • 3 Month Data Retention

FAQs:

    No FAQs associated with this application.

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based software, with native iOS app offered.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Who are the main user groups of this service?
  • Users of Heap are companies who find data should drive decision-making, from the smallest startups to companies like Zendesk, Macy's, and Slack.

  • What is this service generally used for?
  • Heap is a web and mobile analytics platform.

  • Does this service offer guides, tutorials and or customer support?
  • Heap offers FAQs, Knowledge Base, Online Support, Email Support, Phone Support.

  • Does this service integrate with any other apps?
  • Integrations: Chartio, Clearlogin, Segment, Flamory, GitHub, Optimizely, Chameleon, Instapage.

  • Does this service offer an API?
  • There are two primary APIs for enriching user data in Heap: the identify API and the addUserProperties API.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
Followers:

Publisher:

Founded:
2014
Based in:
Sliema
Employees:
11-50
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses Heap
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.
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