Compare Segment vs TrendKite vs Crazy Egg

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Crozscore:

86%
what is this?
100%
55%
no significant changes

Crozscore:

81%
what is this?
40%
interest falling

Crozscore:

90%
what is this?
93%
60%
no significant changes
Segment screenshot TrendKite screenshot view 4 more Crazy Egg screenshot view 2 more

Software Description:

From startups to the Fortune 500, thousands of companies use Segment as their customer data hub. We believe that making customer data a joy to work with is a design and abstraction problem. Segment is made for people who want to build incredible products and experiences, and who constantly strive to learn and improve.

Segment's customer data hub is a single platform that collects, stores and routes data to hundreds of business tools with the flip of a switch. Our goal is to make using data easy.

Software Description:

TrendKite helps organizations measure impact of their public relations and communication, by media monitoring. It measures public appearance and media coverage, helping PR professionals to choose activity directions.

The platform prompts accuracy, clarifies coverage features, quantifies the results of earned media and reduces labor-intensive analytics. Businesses gain most effective placement possibilities and determine the real influence of their public relations.

TrendKite features measurement tool with the intuitive and adjustable dashboard, delivering results in analyzing SEO impact and PR attribution. It also offers compelling media monitoring capability, able to cover all media types.

Software Description:

Crazy Egg is an online analytics platform that offers heat maps and scroll maps to understand how users engage with your website. It provides a visual image of where visitors clicked on your site, allowing you to see what’s hot and what’s not, so that you can make changes that increase conversions.

Crazy Egg also offers a confetti tool to distinguish all the clicks on your site segmented by search terms, referral sources, etc., and an overlay tool to see the number of clicks on each element of your page.

Features:

Features:

  • Analytics
  • Scheduling
  • Google Apps Integration
  • Dashboard
  • Notifications
  • Data Visualization
  • External Integrations

Features:

Summary:

  • Power all of your tools with the same customer data: Leverage the power of hundreds of tools when you use Segment as your customer data hub.

  • Query your data in SQL: Track data with Segment. Query in Amazon Redshift. It's that easy.

  • Take your data with you: Want to try a new tool? Replay your historical data, so it's like you've been using that vendor all along.

  • Send data from anywhere: You can send data to Segment from any device – from smartwatches to iBeacons, point-of-sale registers and more.

  • Instantly install analytics for ecommerce: If you're using a major ecommerce platform, you can install Segment with zero code.

  • Collaborate across your team: Organizations allow you to group together projects — like your website, iOS and Android apps — under one account.

Summary:

  • Campaign Management

  • Press Monitoring

  • PR Reporting

  • Article Impact

  • Readership

  • Headlines and Featured Articles

  • Mentions by Geography

  • Social Amplification

  • Sentiment

  • Share of Voice

Summary:

  • Recordings

  • A/B Testing

  • Confetti: Distinguish all the clicks you get on your site segmented by referral sources, search terms & more.

  • Overlays: See the number of clicks on each element of your page. Get the clicks that can lead your site to make more money.

  • Scrollmaps: See how far down the page people and scrolling and help to determine where visitors are abandoning and why.

  • Heatmaps: Get a visual representation of where visitors clicked on your site.

FAQs:

    No FAQs associated with this application.

FAQs:

    What platforms does this service support?
  • This is a web-based platform.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support offered: Phone, Email, Chat, Webinars.

  • Does this service integrate with any other apps?
  • TrendKite integrates with: Adobe Analytics, Google Analytics, Meta SaaS.

  • Who are the main user groups of this service?
  • Main users of TrendKite are PR professionals in large enterprises and agency teams.

  • Does this service offer an API?
  • No.

FAQs:

    No FAQs associated with this application.

Publisher:

Founded:
2012
Based in:
San Francisco
Employees:
51-200
Likes:
9.71k
Followers:
20.3k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
La Mirada
Employees:
-
Likes:
Followers:

Other:

Regional Restrictions:
No restrictions.

Other:

Who uses TrendKite
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Regional Restrictions:
No restrictions.
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