You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.
KEY CAPABILITIES:
Testing and Learning
Guided Analytics
Personalisation and Recommendations
Customer Journey Optimisation
KEY BENEFITS:
Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.
Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.
Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.
Increase customer dwell time and spend with unique recommendations for every customer.
About Exactag
Exactag is a marketing technology company that specializes in providing multi-touch attribution solutions. The company offers tools and services that enable marketers to understand the effectiveness and contribution of each marketing touchpoint across different channels and devices.
Exactag's software suite includes the following:
Multi-Touch Attribution (MTA): This tool provides a granular view of the customer journey by analyzing individual user paths. It assigns conversion credit to different touchpoints based on their contribution to the final conversion, which helps in understanding the effectiveness of various marketing efforts.
Marketing Mix Modeling (MMM): This provides a holistic overview of all marketing activities, helping to understand the overall impact of offline and online channels. It analyzes historical data to identify trends and correlations and uses these insights to forecast future performance.
Budget Allocation: Based on insights derived from the MMM and MTA, Exactag's software helps marketers allocate budgets more effectively across different channels, campaigns, and activities.
Data Integration and Data Management Platform: Exactag's software also integrates with a wide range of data sources, allowing marketers to unify their marketing data in one place. It offers robust data management capabilities, enabling users to create customized reports and dashboards for easy data analysis and decision-making. Exactag is a Meta Business Partner.
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Data Export
Data Import
External Integrations
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-User
Notifications
Social-Media Integration
Net Promoter Score
Summary
No key features associated with this application.
Summary
No key features associated with this application.
FAQs
Who are the main user groups of this service?
Digital Marketers
Data Scientists
Customer Experience Managers
Customer Engagement Managers
Head of Brand & Digital
Head of Customer Relationship Management
Head of Brand Marketing and Planning
UX Design Manager
Director of eCommerce
Group Multichannel Director
Head of Loyalty and Personalisation
Multi-channel Trading Manager
Head of eCommerce
Director of Marketing Ops
Director of Digital
Exec Director of the IMI team (Insights and Marketing Intelligence)
Multichannel Director
Head of Insights & Acquisition
Head of Digital
Customer Experience, Voice of the Customer and Measurement Lead
Customer Insight and Engagement Manager
Customer Experience Insight Manager
Senior Customer Experience Manager
Director, Customer Proposition
Head of Customer Experience
Digital Customer Experience Manager
Head of Global Customer Experience
Head of Customer Marketing and Systems
Customer Insight Analyst
Head of Service Development and Automation
Does this service offer multi-user capability (e.g. teams)?
Yes, we have multi-user groups and role functionality.
Does this service offer guides, tutorials and or customer support?
Yes, SAS has 24/7 global customer support with optional free and paid education available.
What is this service generally used for?
Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.
Does this service integrate with any other apps?
We have open APIs to allow custom integrations with most other tools or apps.
What platforms does this service support?
This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.
Does this service offer an API?
Yes, a wide range of APIs are available for most functions within the solution.
What are some applications this service is commonly used in tandem with?
Web analytics tools, CRMs, CMSs, BI and analytics solutions.
FAQs
Does this service offer an API?
Exactag provides an API for Data Integration and Updating:
Data Integration: Allowing third-party services and applications to access and retrieve data from the Exactag platform. This could be used to pull marketing attribution data, customer journey information, or other analytics into another system.
Data Insertion/Updating: APIs can facilitate inserting or updating data in the Exactag platform from another system. For instance, you could potentially use an API to upload conversion data, transaction data, or other relevant information to Exactag from another system.
Does this service offer multi-user capability (e.g. teams)?
Exactag's platform is designed to be used by teams, which implies multi-user capability and allows multiple users to access the system at the same time, each with their own login credentials. This includes features like user role management, where different users can be assigned different levels of access and permissions depending on their role in the organization.
Who are the main user groups of this service?
Exactag's services are primarily designed for the following user groups:
Marketing Teams: Marketing teams across various industries can use Exactag's tools to better understand the impact of their marketing activities across various channels. This includes both digital and traditional marketing channels. The insights derived can help them optimize their marketing strategies and improve return on investment (ROI).
Digital Marketing Managers and Executives: Individuals responsible for managing online marketing campaigns can use Exactag to track the performance of various channels and campaigns. The multi-touch attribution feature can be particularly helpful for understanding the customer journey and the effectiveness of different touchpoints.
Media Planners and Buyers: These professionals can use Exactag to better allocate their media spending based on the insights derived from the platform. The software can help identify which channels and campaigns are most effective and therefore deserve a larger share of the budget.
Data Analysts: Data analysts can use Exactag's platform to manage and analyze marketing data from various sources. The platform's data integration and data management capabilities can greatly simplify the process of creating reports and dashboards.
CMOs and other Senior Marketing Executives: High-level marketing executives can use Exactag to gain a holistic view of their marketing performance. The marketing mix modeling feature can help them understand the overall impact of their marketing activities and make data-driven decisions.
Agencies: Marketing and advertising agencies can use Exactag's services to provide data-driven insights and recommendations to their clients. By demonstrating the effectiveness of different marketing activities, they can provide more value to their clients.
Exactag's services are applicable to a wide range of industries, from e-commerce and retail to travel and finance, among others.
Does this service offer guides, tutorials and or customer support?
Exactag offers guides, tutorials, customer support, and dedicated account management.
Guides and Tutorials: Exactag provides a comprehensive collection of guides and tutorials designed to walk users through the platform's various features and functionalities. This could include content that helps users understand how to set up and use the multi-touch attribution models, how to interpret the data provided by the platform, and how to use this data to optimize marketing strategies.
Customer Support: Exactag offers robust customer support options, which may include email, phone, or live chat support. Users can reach out to the support team with any issues or questions they encounter while using the platform. The team assists in resolving technical problems, offers guidance on the platform's features, and provides advice on best practices for using the service effectively.
Training: To ensure users can fully utilize the platform's capabilities, Exactag organizes training sessions. These could take various forms, such as live webinars or pre-recorded video sessions. The training covers topics from basic navigation of the platform to complex functionalities like setting up sophisticated multi-touch attribution models. These sessions are designed to empower users to derive maximum value from the service.
Dedicated Account Manager: For select clients, particularly enterprise-level accounts, Exactag assigns a dedicated account manager. This individual serves as the primary point of contact for the client, ensuring a smooth onboarding process, answering queries, and providing ongoing guidance to help the client fully leverage the platform. The account manager also takes responsibility for escalating any issues to the right teams within Exactag to ensure a swift and efficient resolution.
What is this service generally used for?
Exactag's service is generally used for managing and optimizing marketing strategies across various channels and touchpoints. Here are the primary use-cases:
Attribution Modeling: One of the key uses of Exactag is for multi-touch attribution (MTA), which involves tracking and assigning value to multiple customer touchpoints in the customer journey leading to a conversion or purchase. This helps marketers understand which channels, campaigns, or individual interactions have the greatest impact and contribute the most towards conversions.
Marketing Mix Modeling (MMM): Exactag is used for analyzing and understanding the effect of various marketing tactics on sales and customer behavior across online and offline channels. MMM takes into account both macro-level factors (like economic indicators) and micro-level factors (like individual marketing activities) to provide a holistic view of marketing performance.
Marketing Performance Analysis: Exactag is used to analyze the performance of different marketing activities. This could involve comparing the performance of different channels, campaigns, or even specific ads. This can help marketers optimize their strategies and improve return on investment (ROI).
Data Integration and Management: Exactag's platform can integrate data from a wide range of sources, allowing marketers to have a unified view of their marketing data. It offers robust data management capabilities for easy analysis and decision-making.
Budget Optimization: Based on the insights derived from MMM and MTA, Exactag's platform can be used for optimizing the allocation of marketing budgets across different channels, campaigns, and activities. This helps ensure that each dollar spent is contributing to the overall marketing objectives as effectively as possible.
Forecasting: With the insights and trends derived from historical marketing data, Exactag can be used to forecast future marketing performance and outcomes. This can help with strategic planning and decision-making.
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