Compare SAS Customer Intelligence 360 vs Audiense

SAS Customer Intelligence 360 2 Marketing Analytics	Audiense 204 Marketing Analytics
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Crozscore 93% what is this? User Happiness: 90% Press Buzz: 61% User Trend: no significant changes	Crozscore 89% what is this? User Happiness: 88% Press Buzz: 53% User Trend: interest rising
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About SAS Customer Intelligence 360 You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch. KEY CAPABILITIES: Testing and Learning Guided Analytics Personalisation and Recommendations Customer Journey Optimisation KEY BENEFITS: Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better. Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer. Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels. Increase customer dwell time and spend with unique recommendations for every customer.	About Audiense Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale. Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy. Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation. What are we trying to solve? 1. Traditional consumer research is time-consuming, static and very expensive. 2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based 3. Brand strategy & personalisation have become very tactical at the expense of performance marketing
Features API Audience Targeting Brand Management Conversion Tracking Data Export Data Import External Integrations Keyword Tracking Lead Management Lead Scoring Link Tracking Marketing Automation Multi-User Notifications Social-Media Integration Net Promoter Score	Features API Audience Targeting Brand Management Conversion Tracking Data Export Data Import External Integrations Keyword Tracking Lead Management Lead Scoring Link Tracking Marketing Automation Multi-User Notifications Social-Media Integration Net Promoter Score
Summary No key features associated with this application.	Summary Identify and understand any audience, no matter how specific or unique it is. Social Consumer Segmentation Great data-foundation to Persona development Influencer and Sponsorship selection Media planning in the cookie-less world (e.g. contextual advertising strategy) Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data
	Pricing Marketing Intelligence Report $3,575.00 1 user(s) / year Included in plan: Reports adapted to your needs Audience Intelligence Report $6,500.00 1 user(s) / year Included in plan: Key intelligence on any strategy Audiense Insights Platform $15,600.00 1 user(s) / year Included in plan: 12 Insights reports Advanced Audience Manager Additional reports purchased separately
FAQs Who are the main user groups of this service? Digital Marketers Data Scientists Customer Experience Managers Customer Engagement Managers Head of Brand & Digital Head of Customer Relationship Management Head of Brand Marketing and Planning UX Design Manager Director of eCommerce Group Multichannel Director Head of Loyalty and Personalisation Multi-channel Trading Manager Head of eCommerce Director of Marketing Ops Director of Digital Exec Director of the IMI team (Insights and Marketing Intelligence) Multichannel Director Head of Insights & Acquisition Head of Digital Customer Experience, Voice of the Customer and Measurement Lead Customer Insight and Engagement Manager Customer Experience Insight Manager Senior Customer Experience Manager Director, Customer Proposition Head of Customer Experience Digital Customer Experience Manager Head of Global Customer Experience Head of Customer Marketing and Systems Customer Insight Analyst Head of Service Development and Automation Does this service offer multi-user capability (e.g. teams)? Yes, we have multi-user groups and role functionality. Does this service offer guides, tutorials and or customer support? Yes, SAS has 24/7 global customer support with optional free and paid education available. What is this service generally used for? Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics. Does this service integrate with any other apps? We have open APIs to allow custom integrations with most other tools or apps. What platforms does this service support? This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications. Does this service offer an API? Yes, a wide range of APIs are available for most functions within the solution. What are some applications this service is commonly used in tandem with? Web analytics tools, CRMs, CMSs, BI and analytics solutions.	FAQs Does this service offer an API? Yes. Does this service offer guides, tutorials and or customer support? You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support... What is this service generally used for? Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool. Who are the main user groups of this service? The main users of this service are marketers, consumer researchers and agencies. Does this service integrate with any other apps? Our Audience Connect product has integrations with Hootsuite & Buffer. Audiense Insights can be used What platforms does this service support? This is web-based platform. Does this service offer multi-user capability (e.g. teams)? Yes
Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 63.9k	Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 184k
Other Who uses SAS Customer Intelligence 360 Startups SMEs Agencies Enterprises Desktop Platforms: Web App Windows Macintosh Mobile Platforms: iOS Android Languages: English, German, French, Spanish, Italian, Swedish, Norwegian, Finnish, Portuguese Regional Restrictions: None	Other Who uses Audiense Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English, Spanish Regional Restrictions: No restrictions.