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About SAS Customer Intelligence 360

You can swiftly deploy advanced analytics and machine learning to improve your understanding of your customers and optimize their journeys without the need for a full team of data scientists. Thanks to our software as a service approach and our open APIs we can easily integrate with your existing tech and add value to your current customer intelligence solutions without needing to start again from scratch.


  1. Testing and Learning
  2. Guided Analytics
  3. Personalisation and Recommendations
  4. Customer Journey Optimisation


Enrich your customer data and gain deeper insights about your customers with our built-in machine learning and AI. Get a single customer view and machine learning powered attribution to understand your customers better.

Boost customer acquisition and retention rates with analytic A/B, Multi-arm Bandit and Multi-variate testing to work out what content, messaging, channels and layout works best for each customer.

Increase customer loyalty and engagement rates by personalising every contact point across web, app, SMS, and even offline marketing channels.

Increase customer dwell time and spend with unique recommendations for every customer.


  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score


    No key features associated with this application.


    Who are the main user groups of this service?
    1. Digital Marketers
    2. Data Scientists
    3. Customer Experience Managers
    4. Customer Engagement Managers
    • Head of Brand & Digital
    • Head of Customer Relationship Management
    • Head of Brand Marketing and Planning
    • UX Design Manager
    • Director of eCommerce
    • Group Multichannel Director
    • Head of Loyalty and Personalisation
    • Multi-channel Trading Manager
    • Head of eCommerce
    • Director of Marketing Ops
    • Director of Digital
    • Exec Director of the IMI team (Insights and Marketing Intelligence)
    • Multichannel Director
    • Head of Insights & Acquisition
    • Head of Digital
    • Customer Experience, Voice of the Customer and Measurement Lead
    • Customer Insight and Engagement Manager
    • Customer Experience Insight Manager
    • Senior Customer Experience Manager
    • Director, Customer Proposition
    • Head of Customer Experience
    • Digital Customer Experience Manager
    • Head of Global Customer Experience
    • Head of Customer Marketing and Systems
    • Customer Insight Analyst
    • Head of Service Development and Automation
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, we have multi-user groups and role functionality.

  • Does this service offer guides, tutorials and or customer support?
  • Yes, SAS has 24/7 global customer support with optional free and paid education available.

  • What is this service generally used for?
  • Testing and learning with experiments, customer journey optimisation, delivering personalisation and recommendations, using guided digital analytics.

  • Does this service integrate with any other apps?
  • We have open APIs to allow custom integrations with most other tools or apps.

  • What platforms does this service support?
  • This is a software as a service offering built on an open API framework. It can collect data from websites and apps for Android and iOS. Data can be exported into most proprietary third-party open source applications.

  • Does this service offer an API?
  • Yes, a wide range of APIs are available for most functions within the solution.

  • What are some applications this service is commonly used in tandem with?
  • Web analytics tools, CRMs, CMSs, BI and analytics solutions.

Vendor Information

Based in:


Who uses SAS Customer Intelligence 360
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
  • Macintosh
Mobile Platforms:
  • iOS
  • Android
English, German, French, Spanish, Italian, Swedish, Norwegian, Finnish, Portuguese
Regional Restrictions:
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