Compare Salesforce Marketing vs Odoo Email Marketing

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About Salesforce Marketing

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

About Odoo Email Marketing

This innovative application helps users build truly awesome campaigns that resonate with prospects, even if they have no prior IT knowledge. Don’t feel like designing newsletters on your own? No problem! Just select one of our many templates, readjust the layout, add your message (and images), and you’re ready to send out a new campaign!

Just choose your building blocks and drop them exactly where you want them to appear on your email. Enrich your content with titles, calls-to-action, social media buttons, or footers - all in just one click.

This app also helps users segment their database in the most efficient way imaginable. Optimize your results by sending your campaigns to targeted groups within your database. Select leads, customers, or any other group from your contacts list (by country, by date, by function, etc). All of these aspects are specifically designed to make sure you send your content only to the people you want to share your campaign with - it’s that simple!

Worried if it’ll work on any device? Don’t be! You can rest assured that your email newsletter will automatically be optimized to be displayed on any and every screen - whether it’s a tablet, mobile phone, laptop, or desktop computer. Odoo’s dynamic content will adapt instantly to your subscriber’s screen, by adjusting spacing and optimizing images, which results in an incredibly comfortable reading experience on any device.

Odoo Email Marketing is the best way to improve your company’s campaign. You can get accurate, real-time statistics on every single email sent out. Easily track orders, the number of leads created, the amount of revenue generated, your open rate, bounce rate, and click-through rate. All of which help you improve your overall marketing strategy. You can also follow the opportunities generated and track the expected revenues.

In Odoo 14, email and SMS activities are now clearly separated, emojis can be added to email subjects, and the scheduled date is now clearly displayed when using the Kanban view. With our new version, you can encourage your recipients to open your emails by showing them custom preview texts in their mailboxes. Also, 24 hours after a campaign is launched, a recap is sent to the user responsible for it to share the initial results.

Users can also add a tracking code to the links within their email campaigns. That way, they can get a complete view of the performance of each campaign on a dedicated dashboard, thanks to Odoo Link Tracker. In addition, you can follow opportunities through Odoo CRM, and analyze the conversion rate, the expected revenue, and the generated revenue of each campaign. And feel free to use Odoo’s incredible filters for more in-depth analysis.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Summary

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Summary

    No key features associated with this application.

Pricing

Lightning Essentials

$26.40
1 user(s) / month
Included in plan:
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

$79.00
1 user(s) / month
Included in plan:
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

$158.00
1 user(s) / month
Included in plan:
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

$317.00
1 user(s) / month
Included in plan:
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

Pricing

Subscription

$12.00
1 user(s) / month
Included in plan:
  • New customers get a discount on the initial number of users purchased.

FAQs

    Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

  • What platforms does this service support?
  • This is a web-based software.

  • Who are the main user groups of this service?
  • Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

  • Does this service offer an API?
  • Yes, Salesforce Marketing Cloud offers REST API.

  • What is this service generally used for?
  • This service is used for email marketing and social media marketing.

  • What are some applications this service is commonly used in tandem with?
  • This service is most frequently used in tandem with social media platforms.

  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

FAQs

    What are some applications this service is commonly used in tandem with?
  • All Odoo applications can be perfectly integrated, and therefore function very well together.

  • What platforms does this service support?
  • All Odoo apps support Windows, Android and Cloud-Based.

  • Does this service integrate with any other apps?
  • Yes, it integrates perfectly with all of our applications.

  • Does this service offer multi-user capability (e.g. teams)?
  • As with all Odoo applications, you can choose the number of users you would like.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Our Odoo experts are readily available to provide guidance and free demos of our products. We have an online chat, or you can contact our customer support service during business hours.

  • Who are the main user groups of this service?
  • Odoo works for any company that wants to grow/scale without being slowed down by their internal system. There is no time lost on database migration, Odoo offers great usability, and affordable plans for businesses of any size and industry.

  • Does this service offer an API?
  • Yes, you can get a web-service API to access all your custom objects easily. No extra code required.

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
10001+
Likes:
Followers:

Vendor Information

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
42.7k

Other

Who uses Salesforce Marketing
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Regional Restrictions:
No restrictions.

Other

Who uses Odoo Email Marketing
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • Android
Languages:
Arabic, Bulgarian, Czech, Catalan, Danish, German, Greek, English, Estonian, Basque, Finnish, French, Hebrew, Hindi, Croatian, Indonesian, Japanese, Italian, Georgian, Korean, Latvian, Macedonian, Dutch, Portuguese, Russian, Slovenian, Spanish, Thai, Vietnamese, Chinese
Regional Restrictions:
No restrictions.
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