Compare Salesforce Marketing vs GetResponse

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About Salesforce Marketing

Salesforce Marketing Cloud offers Email Marketing, Social Media Marketing, and Digital Advertising features for businesses of all sizes across all industries. It provides its users drag-and-drop content tools, content templates, and email campaign automation functions.

The especially powerful feature comes from social media aspect, where a robust platform enables marketers to enhance their brand visibility by publishing engaging content. Email marketing function is powered by a drag-and-drop segmentation tool that sharpens the subscriber list, so email campaigns are always well targeted and relevant.

Teams collaborate in the workspace environment, keeping functional communication and using analytics data collected from various sources. Users of Salesforce Marketing Cloud are different types of organizations, such as SMEs, large companies, and non-profits.

About GetResponse

GetResponse is a marketing service for improving the effectiveness of any email campaign. With this bulk email service, people can create email marketing pieces quickly that include embedded video, links, social networking buttons and more.
GetResponse includes an amazingly easy drag 'n drop Email Editor with hundreds of beautiful newsletter templates to choose from. It is possible to customize newsletters with beautiful photos from iStock library.
This service not only helps its users maintain the list of contacts and create professional-looking marketing campaigns, but it also gives them the information and tools they need to be more effective at reaching target audience.

Email Marketing

With GetResponse Email Marketing, send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. In just a few easy steps you can have an entire campaign up and running, whether you’re an experienced marketer, or just starting out. Use newsletters to send updates or announcements to your list, autoresponders to nurture and educate, forms to grow your list, and 99% deliverability to ensure your messages always reach your subscribers’ inboxes.
Features:
Newsletters, 99% deliverability, autoresponders, mobile-responsive email templates, dynamic content, advanced segmentation, responsive design, perfect timing, advanced analytics, AB testing, forms, list building apps

Landing Pages

With the simple to use drag and drop landing page creator, create 100% responsive landing pages and web forms. GetResponse landing pages include hundreds of professionally designed, ready-to-go templates. Create top-notch web pages for opt-in, thank you, sales, webinars, and more in less than ten minutes without touching a single line of code.
Features
Video integration, 150 responsive templates, mobile design, custom domain, image editor

Webinars

Nurture your leads with complete webinar marketing solution. GetResponse is the first email marketing service to provide a complete webinar marketing solution. With GetResponse Webinars, you can not only acquire new leads but also nurture existing customers, thanks to an advanced integration with GetResponse email marketing. Use GetResponse Webinars to host trainings, product announcements, trainings, demos, and more.
Features:
Desktop sharing, polls, presentation sharing, chat, moderation tools, VOIP camera and voice
capabilities, attendee management.

Marketing Automation

Scalable workflows based on customer journeys. Create marketing automation workflows in an easy drag-and-drop creator to track subscriber behaviors in real time. React to completed purchases, abandoned carts, key web page visits, message engagement, and much more.
Features:
Email marketing automation, lead scoring, web traffic tracking, cart abandonment, automation segmentation

CRM

Create customizable, drag-and-drop sales pipelines to nurture your leads and turn them into repeat customers. Spot opportunities using deals and stages that fit your sales process. Add notes and comments to your deals to easily keep up with daily activities and smash your sales and marketing goals.
Features:
Pipeline view, deals, stages tasks, notes, reminders.

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Summary

  • Messaging for every step of the customer journey.

  • Drag-and-drop segmentation.

  • 1:1 content personalization.

  • CRM and cross-channel integration.

  • A/B and random-split testing.

  • Lead capture.

  • Comprehensive, real-time tracking and reporting.

  • Pre-built templates and themes.

  • Deliverability tools.

  • MMS and SMS.

Summary

  • Autoresponders 2.0: Refines user's relevancy, timing and accuracy with simple yet powerful new time-based and action-based messages.

  • Email Creator: This feature makes all visions possible with multiple email templates and limitless editing options: add and edit photos, change colors and fonts, add social sharing buttons.

  • Email Intelligence: Maximizes the effectiveness of email campaigns with this function, that is designed to make tracking, gauging and analyzing more effective.

  • List Booster: imports contacts directly into email campaigns from user's hard drive and from several different services and mail clients, including Gmail, Magento, Salesforce and Highrise.

  • Responsive Email Design: Makes newsletters look great on all devices, automatically. Computers, smartphones, tablets and more.

  • A/B Testing: Enables users to test, analyze and optimize any element of their message: subject line, CTA, form field, best time and day to send email, and more,

Pricing

Lightning Essentials

$26.40
1 user(s) / month
Included in plan:
  • Account and Contact Management
  • Opportunity Tracking
  • Lead Management
  • Task and Event Tracking
  • Case Management
  • Customizable Reports and Dashboards
  • Mobile Access and Administration
  • Native Sales Collaboration
  • Email Integration

Lightning Professional

$79.00
1 user(s) / month
Included in plan:
  • Single Sales Console App
  • Limited Number of Processes, Record Types, Profiles
  • Unlimited Apps and Tabs
  • Campaigns
  • Orders
  • Collaborative Forecasts
  • Mass Email
  • Salesforce Inbox
  • Salesforce Engage

Lightning Enterprise

$158.00
1 user(s) / month
Included in plan:
  • Multiple Sales Console App
  • Enterprise Territory Management
  • Advanced Forecasting
  • Team Selling
  • Workflow Automation
  • Full Profile Layouts
  • Salesforce Identity
  • Salesforce Private AppExchange
  • Custom App Development Build
  • Integration via Web Service API
  • Multiple Sandboxes
  • Report History Tracking
  • Approval Automation
  • Salesforce Inbox
  • Salesforce Engage
  • Salesforce CPQ

Lightning Unlimited

$317.00
1 user(s) / month
Included in plan:
  • Additional Data Storage
  • Expanded Sandbox Environments
  • 24/7 Toll-Free Support
  • 100+ Admin Services
  • Unlimited Online Training

Pricing

Enterprise

$999.00
user(s) / month
Included in plan:
  • 10 users
  • List size: 100,000+
  • Abandoned cart
  • Scoring
  • Tags
  • Workflows
  • Deliverability consulting
  • Automation segmentation
  • Dedicated IP address
  • Dedicated infrastructure
  • Account manager
  • All Max features plus
  • Max mailout performance
  • Web event tracking

Max

$165.00
user(s) / month
Included in plan:
  • 5 users
  • List size: 10,000
  • Abandoned cart
  • Scoring
  • Tags
  • Workflows
  • Landing pages (Advanced)
  • Automation segmentation
  • Salesforce integration
  • Webinars 500 attendees
  • Campaign consulting
  • Custom DKIM
  • Autoresponders
  • Web event tracking

Pro

$49.00
user(s) / month
Included in plan:
  • 3 users
  • List size: 5,000
  • Web event tracking
  • Abandoned cart
  • Scoring
  • Tags
  • Workflows
  • Webinars 100 attendees
  • Landing pages (Advanced)
  • Autoresponders
  • Automation segmentation

Email

$15.00
user(s) / month
Included in plan:
  • 1 user
  • List size: 1,000
  • Tags
  • Workflows
  • Landing pages (Basic)
  • Autoresponders

FAQs

    Does this service offer multi-user capability (e.g. teams)?
  • Yes, there is multi-user capability offered.

  • What are some applications this service is commonly used in tandem with?
  • This service is most frequently used in tandem with social media platforms.

  • What is this service generally used for?
  • This service is used for email marketing and social media marketing.

  • Does this service offer an API?
  • Yes, Salesforce Marketing Cloud offers REST API.

  • Who are the main user groups of this service?
  • Main users of Salesforce Marketing Cloud are companies of all sizes, in all industries.

  • What platforms does this service support?
  • This is a web-based software.

  • Does this service integrate with any other apps?
  • Integrations: Twitter, Shopify, Workfront, Salesforce Sales Cloud, Vidyard, LinkedIn, Simply Measured, Yahoo! eCommerce, Facebook, SurveyGizmo, Instapage, Pardot, Pipeliner CRM, LinkedIn, Grow, SendinBlue Email, CallRail, ion interactive, Evercontact, Enplug DisplayOS, Real Magnet, Tilkee, Emma, MarcomCentral Enterprise, Scribe Online, Workato, LearningCart, Formstack, FinancialForce Accounting, Classy, WebEngage, Zaius, X5 Cloud Contact Center, Colabo, BigMarker.

  • Does this service offer guides, tutorials and or customer support?
  • Support: FAQs, Community, Knowledge Base, Online Support, Phone Support, Video Tutorials.

FAQs

    Who are the main user groups of this service?
  • It is used as a email marketing platform.

  • What is this service generally used for?
  • GetResponse is generally used by email marketers in small and medium-sized enterprises.

  • What are some applications this service is commonly used in tandem with?
  • GetResponse is most commonly used in tandem with PayPal, Joomla, SalesForce, zendesk, ZOHO and others.

  • Does this service integrate with any other apps?
  • It integrates with various CRM, CMS, Social, and E commerce applications.

  • Does this service offer an API?
  • Using their API developers can: Manage contacts; Create campaigns; Send newsletter and monitor results; Generate reports and review statistics; Create an autoresponder cycle.

  • Does this service offer guides, tutorials and or customer support?
  • They offer: video tutorials, FAQ section, webinars, and live support.

Vendor Information

Founded:
-
Based in:
San Francisco
Employees:
10001+
Likes:
Followers:
589k

Vendor Information

Founded:
-
Based in:
Wilmington
Employees:
201-500
Likes:
Followers:
59.2k

Other

Who uses Salesforce Marketing
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English, Chinese, Czech, Danish, Dutch, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish
Regional Restrictions:
No restrictions.

Other

Who uses GetResponse
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.
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