Compare Rubicon Project vs AdStage vs DataXu

More Information More Information More Information

Crozscore:

83%
what is this?
54%
interest falling

Crozscore:

87%
what is this?
86%
41%
interest rising

Crozscore:

83%
what is this?
73%
44%
interest rising
Rubicon Project screenshot view 1 more AdStage screenshot view 5 more DataXu screenshot view 2 more

Software Description:

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.

Software Description:

AdStage offers solutions for cross-network pay-per-click marketing campaigns management. The core of the platform is bulk ads production and analytics through Facebook, Twitter, Bing, and LinkedIn Ads.

It enables users to create rules that automatically modify advertising campaigns. The rules apply to the timing of the ad, the price, alerts, reporting, and more.

Ads creation is a fully customizable process, so advertisers can vary headlines, description, pictures, inline edits. The campaign results are visible on the dashboard, with visualized data and metrics.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Features:

  • Forecasting
  • Scheduling
  • Data Import
  • Notifications
  • Dashboard
  • External Integrations
  • Data Export
  • Audience Targeting
  • API
  • Brand Management

Features:

  • Multi-User
  • Notifications
  • Marketing Automation
  • External Integrations
  • Data Export
  • A/B Testing
  • Audience Targeting
  • Data Visualization
  • API
  • Data Import
  • Dashboard
  • Scheduling
  • Conversion Tracking

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Summary:

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding

Summary:

  • Conversion Tracking

  • Scheduled Reports

  • Performance Dashboards

  • Optimization Rules

  • Multiple ad Formats

  • Campaign Scheduling

  • Historic Data Import

  • Bulk Ad Creation

  • Paid Search Campaigns

  • Multivariate Testing

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

Core

$749.00
Licence / Month
Included in plan:
  • Up to $50k in Monthly Spend
  • Help Center
  • Email Support

Pro

$1,499.00
Licence / Month
Included in plan:
  • $50k+ to $150k in Monthly Spend
  • Help Center
  • Email Support

Elite

$2,499.00
1 user(s) / month
Included in plan:
  • $150k+ to $250k in Monthly Spend
  • Guided Onboarding
  • Ongoing Training
  • Phone & Email Support

FAQs:

    What is this service generally used for?
  • This service is generally used for automating the buying and selling of advertising.

  • What platforms does this service support?
  • The platform is cloud-based, powered by Prebid Server.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Email Support, Knowledge Base.

  • Does this service offer an API?
  • It offers APIs and Mobile SDKs.

  • Who are the main user groups of this service?
  • Users of Rubicon project are big brands and world’s leading publishers.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service integrate with any other apps?
  • Yes.

FAQs:

    Does this service offer an API?
  • Yes, there is AdStage Universal Data API offered.

  • Does this service integrate with any other apps?
  • Integrations available: Google Analytics, Unbounce, Clearlogin, Bizible, Outbrain, Marketo.

  • What are some applications this service is commonly used in tandem with?
  • It is most commonly used in tandem with Google Adwords, Bing Ads, and social media advertising platforms.

  • What platforms does this service support?
  • This is web-based platform with mobile app for iOS.

  • Does this service offer multi-user capability (e.g. teams)?
  • AdStage supports unlimited seats for teams at any pricing tier.

  • What is this service generally used for?
  • It is used for cross-network online advertising campaigns management.

  • Who are the main user groups of this service?
  • Main users of AdStage are online marketers in SMEs and large enterprises.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Help Center, Phone Support, Email Support.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

Publisher:

Founded:
-
Based in:
New York
Employees:
51-200
Likes:
3.89k
Followers:
41.4k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:
16k

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses Rubicon Project
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, Portuguese, Japanese, Italian, French, English, Spanish
Regional Restrictions:
No restrictions.

Other:

Who uses AdStage
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
Back to top