The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.
The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.
Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.
About AdEspresso
AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.
Features
A/B Testing
API
Audience Targeting
Brand Management
Budgeting
Calendar Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Marketing Automation
Multi-User
Notifications
Scheduling
Social-Media Integration
Third-Party Plugins/Add-Ons
BitCoin
PayPal
Stripe
Features
A/B Testing
API
Audience Targeting
Brand Management
Budgeting
Calendar Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Marketing Automation
Multi-User
Notifications
Scheduling
Social-Media Integration
Third-Party Plugins/Add-Ons
BitCoin
PayPal
Stripe
Summary
Estimated Market Rate (EMR)
One Unified Platform
End-to-End Workflow
Inventory Access
Guaranteed Direct Order Deals
Invite-Only Access to PMP
Globas Access to Diverse Demand
Advanced Automation
Brand Protection and Safety
Header Bidding
Summary
Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.
Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.
Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.
Pricing
Credit card required: N/A
Base: $49, up to $3,000 Facebook Ads Spending.
Premium: $149, up to $10,000 Facebook Ads Spending.
Elite: $299, up to $25,000 Facebook Ads Spending.
They have a 14-day free trial for all three pricing plans.
FAQs
What is this service generally used for?
This service is generally used for automating the buying and selling of advertising.
What platforms does this service support?
The platform is cloud-based, powered by Prebid Server.
Does this service offer guides, tutorials and or customer support?
Support: Email Support, Knowledge Base.
Does this service offer an API?
It offers APIs and Mobile SDKs.
Who are the main user groups of this service?
Users of Rubicon project are big brands and world’s leading publishers.
Does this service offer multi-user capability (e.g. teams)?
No.
Does this service integrate with any other apps?
Yes.
FAQs
Who are the main user groups of this service?
The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.
What is this service generally used for?
AdEspresso is used as a Facebook ads manager.
Does this service offer guides, tutorials and or customer support?
They offer: Guides, Webinars, eBooks, FAQs, Mail Support.