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About Riddle

Interactive content is huge these days - and Riddle makes it easy for anyone from freelancers to major companies to quickly build their own quizzes, lists, or polls. Riddle is ideal for driving engagement and viral traffic back to your site, Riddle has already gone global - used by the BBC, InStyle, and hundreds of other publishers and brands.

Make a Quiz and Gather Emails
Add a lead generation form to your quiz, list, or poll. Completion can be optional or required before users can view their results. The NBA's Chicago Bulls use quizzes for contests - with a 27% email opt-in rate

Send Sign Ups to Your Email Marketing Tool
Easily connect your quiz with any email automation software like AWeber, MailChimp, or ConvertKit. Send auto follow-up messages - based on how each user answered!

Engage Your Readers - Get Them Sharing
According to Adweek, quizzes are by far the most shared content on social media. Make quizzes that feature Facebook, Twitter, and other sharing options to drive all traffic back to your site.


  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration


  • No I.T. or coding required: Get up and creating in just seconds

  • Attract more traffic: The more people share, the more new users all come back to visit YOUR site

  • Boost engagement: Through beautiful and highly viral quizzes, lists, polls, personality tests, and more

  • Get more leads: Add integrated forms - automatically send follow up emails based on user results from AWeber, MailChimp, or any other marketing software.


  • Starting from: $25.00/month
  • Credit card required: N/A
  • Basic: unlimited creation, unlimited leads, includes Riddle brand
    Pro: (white label solution) unlimited creation, unlimited leads, using your own logos, CSV delivery of leads
    Enterprise: (white label solution) unlimited creation, unlimited leads, using your own logos, custom CSS and font support, multi-user teams

    Full pricing details at:


    Who are the main user groups of this service?
  • We've seen everyone from newspaper publishers, teachers, brands, bands and bloggers use Riddle's interactive tools. Quizzes, polls, and other engagement tools are incredibly popular right now - across pretty much every vertical and use case.

  • What is this service generally used for?
  • Interactive content is ready made for boosting engagement - people love to contribute their opinions, and then share their results with their friends (and friends of friends). We've integrated lead generation closely with our tools - asking potential customers to sign up for more information as they interact with compelling content has proven to be highly effective for authors, newspapers, restaurants, bloggers, and more.

  • What platforms does this service support?
  • Mobile-optimised, Riddle works seamlessly across all desktop and mobile browsers.

  • What are some applications this service is commonly used in tandem with?
  • Our lead generation platform sync with all major marketing platforms - so interested leads can instantly be added to sales lead funnels or newsletter lists for subsequent follow ups.

  • Does this service offer multi-user capability (e.g. teams)?
  • Absolutely - teams, different permissions and access rights, and more.

  • Does this service offer guides, tutorials and or customer support?
  • Yes - very intuitive to get started, and our customer service is proud of responding most often in less than 5 minutes to any questions.

Vendor Information

Based in:


Who uses Riddle
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Danish, German, English, Finnish, French, Italian, Japanese, Korean, Latvian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese
Regional Restrictions:
No restrictions.
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