The first usage analytics solution purpose-built for distributed software applications provides deep insight on product feature use.
Get started in 30 minutes with SDK integration and out-of-the-box reporting, instantly see usage trends and user behavior.
ReachOutTM in-app messaging delivers contextually relevant messages such as: product announcements, offers, how to tips, or prompts to upgrade; based on targeting you define, such as feature usage, geography, version or license status.
Who Uses This Software?
- Organization: Software producers developing installed/desktop software.
- Stakeholders: Product Managers, Software Developers and Marketers who need metrics.
- Install Base: Hundreds to 10s of millions.
Funnel automates your marketing reporting by replacing your marketing spreadsheet with software. Funnel automatically collects data from all your advertising platforms and connects this data with conversion data from your Google Analytics account. This allows marketers to have an always up to date overview of all their marketing efforts. Funnel offers three solutions depending on where you like to visualise your data.
Dashboards and Reports
With Funnel's Dashboard solution you can visualise your data and create custom dashboards and reports that can easily be shared across people and teams. It also contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera. With custom dimensions you can categorise your advertising data any way you want, no matter if it's by market, tactic, traffic source or product category.
Google Analytics Upload
Happy with Google Analytics but missing cost data from non Google channels? By having cost data in Google Analytics you can easily compare the performance of all your marketing channels. Funnel pushes cost data to Google Analytics every day from the moment you switch it on.
API and Connectors
Funnel's API makes all the data that Funnel pulls down and structures available for internal systems or other BI solutions. Through Funnel's integrations to Google BigQuery, Google Data Studio and Amazon Redshift you can get your advertising data to any data warehouse or visualisation solution you like. Funnel is also a certified Google BigQuery Partner.
Net Promoter Score
In-application direct to desktop messaging.
Event tracking and feature usage to identify most popular features.
Charts customer adoption, engagement, and attrition at every stage and product release.
Gain visibility into what trial users are doing after they download your software.
Exception tracking with stack trace provides a comprehensive view to accelerate fixes.
Data API merges usage data with third-party applications for a powerful advanced analytics.
Track which version of your software users are running (filtered down to the specific build).
Analyze the distribution of users by the language settings of their Operating System.
Extract hardware product statistics instantly from all active product instances globally.
All your advertising data and conversion data in one place.
Funnel collects and send all your advertising data wherever you want it.
1 user(s) / month
Does this service offer guides, tutorials and or customer support?
Yes, there is extensive helpdesk documentation as well as a full demo product with sample data that users can explore.
Does this service offer an API?
Yes, It supports integration with third party systems like your CRM or Business Intelligence platform, through web reporting APIs or embedded HTML widgets.
What is this service generally used for?
Analyzing how your users are engaging with your software. Software usage analytics gives you powerful insight to make data-driven product decisions, leverage in-application messaging to convert trial users, and evaluate churn to better retain customers.
What platforms does this service support?
Installed software applications built on:
Windows, Mac & Linux
Does this service offer multi-user capability (e.g. teams)?
Yes, by default 30 dashboard users with granular permissions.
What are some applications this service is commonly used in tandem with?